Niels Kamerling

Inquirer
DISC Type : cd

Founder at AIDA

Ede, Gelderland, Netherlands

Overview

Niels Kamerling is the founder of AIDA and owner of bottleneck-it, specializing in data-driven intelligence and process optimization for accountancy firms. With a background as a process analyst and dashboard expert, he helps offices improve efficiency and quality. He holds a Bachelors in Economics from HES Hogeschool Rotterdam.

Outside of work, Niels is a family man who shares anecdotes about his daughter. He is a columnist for a charity supporting families affected by childhood cancer. His interests include cycling, LEGO, the music of André Rieu, and reflecting on the evolution of technology since his youth.

His daughter created her own two-step verification system: a note on her door that reads, “Eerst vragen om binnen te komen. ”

Personality Overview

Judgemental

Hard To Convince

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Data-Driven Accountancy
His companies, AIDA and bottleneck-it, are built around providing accountants with data insights to improve efficiency, quality, and processes.
Process Optimization
He focuses on helping firms analyze and improve their internal processes, ensuring they optimally use their software and personnel.
SME Tech Adoption
His career involves implementing and consulting on software solutions that help small to medium-sized businesses and accounting firms modernize their operations.

Media Appearances

Niels has no verified media appearances

Work History

1-2026
Founder at AIDA
7-2019 - 11-2025
Eigenaar | Processioneel analist | Dashboard expert at bottleneck-it
4-2019 - 12-2022
Columnist Attent at Vereniging Ouders, Kinderen en Kanker
1-2019 - 5-2021
Interim Business Analyst at Van Asselt adviseurs & accountants
1-2017 - 11-2018
Consultant Visionplanner Cloud Software at Visionplanner

Education

2003 - 2011
B Ec from HES Hogeschool Rotterdam
1998 - 2003
HAVO from CSG Prins Maurits Middelharnis

More Information

Social Presence :

Prographics :

Exp : 14 Location : Ede, Gelderland, Netherlands Job Level : Leadership Designation : Founder at AIDA
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Insights For Selling To Niels

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Niels is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Niels

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Niels move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Niels take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Niels

Personality Compatibility


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