Nieves Garcia Diez

Sharpshooter
DISC Type : DC

Sr. Manager Generative AI Strategy, GenAI Innovation Center at Amazon Web Services (AWS)

Gold Coast, Queensland, Australia

Overview

Nieves is a seasoned AI innovation executive at AWS, leading the Generative AI Innovation Centers strategy for the APJC region. With a background as a telecommunications engineer and an MBA, she has over 20 years of experience driving technology transformation. Colleagues describe her as energetic, positive, and customer-centric.

Outside of her core role, Nieves is passionate about using AI to solve major social and economic problems, particularly within the public sector. She is a dedicated mentor for women in technology, encouraging them to be curious and build strong networks. She is currently based in Gold Coast, Australia.

Unique Fact: Nieves holds a patent for a method to detect connection failures in mobile data networks.

Personality Overview

Thorough Evaluator

Precise But Practical

Fast But Analytical

They are less concerned about the product and more about its potential impact.  They prefer to move quickly, and expect the same from others. They do not care very much about building rapport or relationships.

Topics They Care About

Generative AI
Leads the Generative AI Innovation Center strategy at AWS for the Asia Pacific, Japan, and Greater China regions, guiding enterprise customers on AI initiatives.
AI for Good
Expresses a strong passion for applying AI to solve important social and economic problems, particularly for public sector customers.
Physical AI
Her recent focus is on the future of physical AI, supporting startups that bridge the gap between digital intelligence and the real world.

Media Appearances

Nieves has no verified media appearances

Work History

4-2025
Sr. Manager Generative AI Strategy, GenAI Innovation Center at Amazon Web Services (AWS)
5-2024 - 4-2025
Manager Generative AI Innovation Center Strategy, APJC at Amazon Web Services (AWS)
8-2021 - 5-2024
AI & ML BD lead, Asia Pacific and Japan Public Sector at Amazon Web Services (AWS)
6-2020 - 8-2021
APJ Partner BD, Strategic Initiatives at Amazon Web Services (AWS)
6-2019 - 6-2020
ANZ Strategic Partnerships Programs Leader at Amazon Web Services (AWS)

Education

2015 - 2016
Master of Business Administration (M.B.A.) from Universidad Miguel Hernández de Elche
2006 - 2007
Master from Universidad Carlos III de Madrid

More Information

Social Presence :

Prographics :

Exp : 18 Location : Gold Coast, Queensland, Australia Job Level : Middle Designation : Sr. Manager Generative AI Strategy, GenAI Innovation Center at Amazon Web Services (AWS)
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Insights For Selling To Nieves

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nieves is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Nieves

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Nieves move?

  • If convinced, they can reach decisions quite fast.
  • Can Nieves take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Nieves

Personality Compatibility


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