Nigel Houghton

Visionary
DISC Type : Ds

Director of Strategic Partnerships - EMEA at M-Files

Oxford, England, United Kingdom

Overview

Nigel is the Director of Strategic Partnerships for EMEA at M-Files, specializing in maximizing value from alliances with major IT companies like Microsoft. A consistent high-performer who has qualified for four Presidents Clubs, he holds a BEng from The University of Manchester. Colleagues describe him as hard-working, driven, and logical.

Outside of his professional life, Nigel shows a keen interest in the strategic aspects of sports, particularly rugby. He draws parallels between the structure of top-tier teams and effective business strategies. He may also follow local Manchester sports teams from his university days.

He was impressed by referee Nigel Owens analysis of the 2011-2015 New Zealand rugby teams success through structure.

Personality Overview

Goal-Oriented

Objective Evaluator

Early Adopter

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Microsoft Partnerships
His current role and headline focus on supercharging customer investments in Microsoft, specifically mentioning Microsoft 365, Security, and Copilot in his work.
Partner Ecosystems
Has extensive experience developing global partner strategies, including a consulting role focused on implementing high-performing partner ecosystems for software companies.
AI in Business
He is focused on the value of AI use cases, particularly how tools like Microsoft Copilot can natively access and utilize business process documentation.

Media Appearances

Nigel has no verified media appearances

Work History

9-2024
Director of Strategic Partnerships - EMEA at M-Files
2-2024 - 8-2024
Partner Ecosystem Consultant at Elephant Sandwich
1-2021 - 2-2024
Senior Sales Director Global Alliances and GSIs - EMEA at Veeam Software
7-2019 - 1-2021
EMEA Director of Alliances at Veeam Software
12-2017 - 7-2019
EMEA Director of Alliances - HPE at Veeam Software

Education

BEng from The University of Manchester
Education details unavailable from Aylesbury Grammar School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Oxford, England, United Kingdom Job Level : Mid-senior Designation : Director of Strategic Partnerships - EMEA at M-Files
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Insights For Selling To Nigel

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • During followups, use phone or text if needed, they should be fine
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nigel is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Nigel

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Nigel move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Nigel take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Nigel

Personality Compatibility


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