Nik Valentine

Energizer
DISC Type : I

Global Head of Strategic Marketing at JOE & THE JUICE

United Kingdom

Overview

Nik is the Global Head of Strategic Marketing at JOE & THE JUICE, with extensive brand leadership experience at iconic companies like Red Bull and The Yacht Week. He holds a Bachelor of Engineering from The University of Manchester. Colleagues describe him as a highly inspiring, innovative, and creative leader with a strong commercial understanding.

Since moving for his new role, Nik has enthusiastically embraced Scandinavian culture. He humorously refers to himself as a "certified Scandinavian" and mentions enjoying local customs like saunas and filter coffee.

He led The Yacht Week through a major turnaround, delivering 30% year-over-year growth and the companys highest revenue year, reversing a three-year sales decline.

Personality Overview

Believer

Relationship Oriented

Informal

They are people oriented, friendly and like creating new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Strategic Partnerships
He recently emphasized seeking agency partners that provide strategic thinking and commercial understanding, not just implementation, to fuel the next phase of growth.
Experiential Marketing
He has conceptualized and delivered major event marketing campaigns for Red Bull and is recognized as an expert in creating powerful launch moments for events.
Creative Brand Strategy
Praised by peers for his 'ridiculously creative' mind, he has developed and launched new brand strategies, products, and campaigns for global brands.

Media Appearances

Nik has no verified media appearances

Work History

1-2025
Global Head of Strategic Marketing at JOE & THE JUICE
8-2024
Brand Consultant at Self-employed
5-2023 - 6-2024
Global Brand Director at Yacht Week
3-2020 - 5-2023
Marketing and Sales Director at Yacht Week
12-2017 - 3-2020
Sports Marketing Manager - Events at Red Bull

Education

Bachelor of Engineering (BEng) from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 13 Location : United Kingdom Job Level : Mid-senior Designation : Global Head of Strategic Marketing at JOE & THE JUICE
URL has been copied!

Insights For Selling To Nik

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Share some stories about how you you have helped people in similar positions succeed
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nik is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Nik

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Nik move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Nik take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Nik

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.