Nikki Cartwright in

Nikki Cartwright

Questioner · DISC type c
Marketing Director at IWC Schaffhausen
📍 Leicester, England, United Kingdom

Nikki Cartwright is a marketing director at IWC Schaffhausen with over 18 years of experience in strategic brand marketing, campaign management, and digital strategy for luxury goods. A graduate of De Montfort University, colleagues describe her as determined, passionate, and capable, with strong budget control and leadership skills.

Outside of her professional role, Nikki shows a strong passion for high-energy events and experiences. She is particularly enthusiastic about Formula 1, celebrating the sport and related events with excitement. Her personality reflects a natural positive energy and a drive to strive for the best in all endeavors.

She recently organized and hosted two major company events, a brand conference and a private movie screening, on the same day.

Read the full overview →
Experience
18 Years
Current Role
Marketing Director
Job Level
Mid-senior
Location
Leicester, England, United Kingdom
Personality Overview

How Nikki shows up

Cautious & Analytical
Price-Sensitive
Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Priorities

Topics Nikki cares about

Luxury Brand Marketing
Her entire career, including roles at IWC Schaffhausen and The Watches of Switzerland Group, has been focused on marketing within the luxury watch and jewelry sector.
Experiential Events
She frequently posts about organizing immersive brand experiences, such as hosting brand conferences and private film screenings for partners and her team.
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Career

Work history

6-2025
Marketing Director
IWC Schaffhausen
10-2023 - 6-2025
Head of Marketing & Communcations
IWC Schaffhausen
9-2018 - 10-2023
Head of Group Marketing
The Watches of Switzerland Group
3-2012 - 9-2018
Head of Retail Marketing
Aurum Holdings
3-2011 - 3-2012
Marketing Manager - Goldsmiths
Aurum Holdings
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2008 - 2009
CIM
University of Derby
1999 - 2003
2:2
De Montfort University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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