Nikolai Iversen

Critic
DISC Type : C

Head of Retail Media at Dagrofa ApS

Odense, Region of Southern Denmark, Denmark

Overview

Nikolai Iversen leads the Retail Media division at Dagrofa ApS, leveraging a strong background in media advising and key account management. His expertise spans digital marketing, ad sales, and strategic campaign planning. Colleagues and clients describe him as a professional, trustworthy, and highly knowledgeable advisor.

Outside of his direct professional role, Nikolai shows an interest in the strategies of major international companies, following iconic brands like The LEGO Group and Ralph Lauren. His recent focus has been on expanding his team and fostering professional growth within his department.

In a past project, he successfully collaborated with a client to create and launch an entire newspaper as a custom marketing insert.

Personality Overview

Information Seeker

Objective Thinker

ROI Driven

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Retail Media
As the Head of Retail Media, he is actively building and expanding this strategically important department for Dagrofa ApS, with a focus on data and media sales.
Team Building
He is currently focused on recruitment and finding the right talent to grow his new Retail Media team, frequently posting about new opportunities.
Digital Marketing
A core competency throughout his career, with recommendations specifically highlighting his deep knowledge and ability to advise clients on digital strategy.

Media Appearances

Nikolai has no verified media appearances

Work History

2-2025
Head of Retail Media at Dagrofa ApS
8-2019 - 1-2025
Key Account Manager at jfm
6-2014 - 7-2019
Medierådgiver at jfm
4-2014 - 6-2014
salgsleder at Salgsbureauet ApS
1-2013 - 4-2014
Salgskonsulent at Salgsbureauet ApS

Education

Education details unavailable from Odense Handelsskole

More Information

Social Presence :

Prographics :

Exp : 16 Location : Odense, Region of Southern Denmark, Denmark Job Level : Mid-senior Designation : Head of Retail Media at Dagrofa ApS
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Insights For Selling To Nikolai

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nikolai is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Nikolai

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Nikolai move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Nikolai take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Nikolai

Personality Compatibility


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