Nikolay Sobotovich in

Nikolay Sobotovich

Evaluator · DISC type Cds
Head of Marketing, SMB GTM strategy at Visa
📍 Los Angeles, California, United States

Nikolay is a global product and brand marketing executive with over 15 years of experience driving growth for fintech and SaaS companies like Visa and Alfa-Bank. Specializing in GTM strategy, he focuses on turning complexity into clarity. People who have worked with him describe him as creative, solution-oriented, proactive, and reliable.

His professional development includes a Master of NLP (Neuro-Linguistic Programming), suggesting a deep interest in the psychology of communication and influence. He actively follows developments from major enterprise technology companies like IBM and Oracle, indicating a passion for tracking broader tech trends beyond his immediate industry.

During his time as a marketing consultant, he generated over $1B in incremental revenue for clients by architecting breakthrough brand strategies.

Read the full overview →
Experience
10 Years
Current Role
Head of Marketing, SMB GTM strategy
Job Level
Mid-senior
Location
Los Angeles, California, United States
Personality Overview

How Nikolay shows up

Quality Focused
Hard To Convince
Thorough Evaluator

They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Priorities

Topics Nikolay cares about

GTM Frameworks
He specializes in building go-to-market strategies that turn complex products into clear value propositions, directly contributing to increased market share and revenue.
Fintech Innovation
His career at Visa, Alfa-Bank, and Qiwi demonstrates a deep focus on marketing strategies that establish leadership and growth in the competitive fintech space.
+5 more topics Login to view topics
Career

Work history

7-2025
Head of Marketing, SMB GTM strategy
Visa
1-2023 - 7-2025
Head of Marketing (CMO)
Marketing Consulting
5-2019 - 1-2023
Director, Product and Brand Marketing
Visa
6-2017 - 5-2019
Senior Director of Strategic Marketing
Alfa-Bank
9-2015 - 3-2017
Senior Product Marketing Manager
Qiwi
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Master of Science - MS
University of Liverpool
2009 - 2011
Bachelor’s Degree
Almaty Management University (AlmaU)
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

Other Visa Employees

Explore more public profiles from related professionals.

DV
Dheepthi V
Senior AI Developer
Visa
JZ
Jamie Zerwas Mills
Director - CyberSource Product Operations
Visa
 Adam R.
Adam R.
Senior Director, Operational Resilience
Visa
RE
Ricky Estrada
Client Consulting Analyst
Visa

More profiles

Discover additional public profiles from our index.

Lane Gillespie
Lane Gillespie
SVP of Product
StatSocial
 José A. Delgado Elvir, MD FCCP
José A. Delgado Elvir, MD FCCP
Pulmonologist and Critical Care Physician-Medical Director
Pulmonary Consultants of Ocala
VP
Vicky Prom-Becker
Marketing Coordinator
J. Becher & Associates
 Nick Macrae
Nick Macrae
Head of Marketing - Crypto
Robinhood
Unlock the full playbookSee exactly how to sell to Nikolay. Free, 10 seconds.