Nima Soroush

Enigma
DISC Type : dic

Director of Engineering at Guardsquare

Edinburgh, Scotland, United Kingdom

Overview

Nima Soroush is an engineering leader and entrepreneur with extensive experience in full-stack, cross-platform software development. He currently serves as Director of Engineering at Guardsquare. He holds an AWS Certified Solutions Architect certification and is recognized by colleagues for his exceptional leadership, technical expertise, and positive attitude.

He is the creator of Differencify, an open-source library for visual regression testing, and co-founded the startup Mule.

Personality Overview

Persuasive & Assertive

Fast Follower

Friendly Yet Blunt

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Engineering Leadership
Holds multiple director-level engineering roles and has received recommendations highlighting his exceptional leadership and ability to build high-performing teams.
Performance Management
Has posted extensively about the flaws in traditional performance review systems and advocates for continuous feedback and growth-focused conversations.
People Development
Serves as an advisor for ClarityLoop, a platform designed to integrate people development into the daily workflow, aligning with his interest in continuous growth.

Media Appearances

Nima has no verified media appearances

Work History

1-2026
Director of Engineering at Guardsquare
8-2024
Advisor at ClarityLoop
1-2024 - 2-2026
Director of Engineering at Verimatrix
2023 - 2024
Senior Software Engineering Manager at Best Buy Health
1-2022 - 3-2023
Co-Founder and CTO at Mule

Education

2013 - 2014
Master's degree from Université Côte d'Azur
2012 - 2013
Master's degree from Université Côte d'Azur

More Information

Social Presence :

Prographics :

Exp : 13 Location : Edinburgh, Scotland, United Kingdom Job Level : Mid-senior Designation : Director of Engineering at Guardsquare
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Insights For Selling To Nima

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nima is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Nima

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Nima move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Nima take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Nima

Personality Compatibility


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