Gary Palmer

Observer
DISC Type : ic

CEO at Electric Sheep

London Area, United Kingdom

Overview

Gary Palmer is the CEO and Co-Founder of Electric Sheep, an AI venture aiming to democratize professional video editing. With a decade of experience creating workflows for studios like Disney, Marvel, and Netflix, he now leads the development of tools for creators. Gary holds a degree in Music Production for Media from Ravensbourne University London.

His background in music production suggests a deep-rooted passion for the creative arts, blending technical expertise with artistic sensibility. This foundation in media production provides him with a unique perspective on the challenges and opportunities for creators in the digital age.

Unique fact: He gave a talk titled "Darts vs Golf: Why 80% Accuracy Might Be Worthless, " which reveals his unique philosophy on building practical AI systems.

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

AI in VFX
His company, Electric Sheep, focuses on automating complex visual effects tasks like rotoscoping to make high-end video production accessible to more creators.
Startup Growth
As a venture-backed CEO, he is focused on scaling his company and has openly shared lessons learned from challenges in the sales process.
User-Centric AI
He believes AI accuracy is worthless without user control, emphasizing that AI should assist human creativity, not just automate it.

Media Appearances

Electric Sheep, Small Fundraising, and the Problem with AI - The Weekly One Pager. Featured in The Weekly One Pager

See Now

Work History

3-2022
CEO at Electric Sheep
7-2020 - 8-2023
Software Technical Lead at Mission Digital
5-2019 - 7-2020
Head of Data IO & Workflow Automation at Mission Digital
1-2016 - 4-2019
Support Engineer at Codex Digital
10-2014 - 10-2015
System Administrator/Technical Consultant at Brains and Hunch

Education

2012 - 2015
BA (hons) Music Production for Media from Ravensbourne University London

More Information

Social Presence :

Prographics :

Exp : 12 Location : London Area, United Kingdom Job Level : Leadership Designation : CEO at Electric Sheep
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Insights For Selling To Gary

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gary is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Gary

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Gary move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Gary take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Gary

Personality Compatibility


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