Nimish Shukla, CFA

Supporter
DISC Type : s

Chief Product Officer at Vitable Health

Los Angeles, California, United States

Overview

Nimish Shukla is the Chief Product Officer at Vitable Health and a two-time exited founder in the HealthTech and FinTech sectors. Holding a Wharton MBA and a CFA charter, he specializes in creating innovative platforms for health benefits and retirement income, demonstrating deep expertise in both the insurance and financial industries.

He is a serial entrepreneur who has successfully founded, scaled, and sold two companies: Blueprint Income, a digital annuity marketplace, and Liferaft, an ICHRA platform acquired by his current company, Vitable.

Personality Overview

Slow To Decisions

Calm

Risk-averse

They maintain good relationships with everyone, internally and externally.  They are motivated by the potential impact of their decision on the organization. They prefer to follow rules and procedures.

Topics They Care About

HealthTech Innovation
He is focused on making health benefits more affordable through technology, co-founding Liferaft to create ICHRA platforms and now leading product at Vitable Health.
Retirement Security
Co-founded Blueprint Income, the first digital marketplace for annuities, to provide Americans with guaranteed income in retirement, addressing the pension-to-401(k) shift.
Entrepreneurship
As a two-time exited founder and an Expert in Residence at USC Marshall, he has deep experience in scaling startups and raising venture capital.

Media Appearances

Nimish has no verified media appearances

Work History

7-2025
Chief Product Officer at Vitable Health
6-2024
Expert In Residence at Lloyd Greif Center for Entrepreneurial Studies - USC Marshall
7-2021 - 3-2022
Advisor at CanopyLife
3-2020 - 7-2025
Co-Founder, COO & CRO at LifeRaft
2014 - 2014
Summer Principal at Acceleration Resources

Education

Master of Business Administration (MBA) from The Wharton School
Master of Arts (MA) from The Lauder Institute - University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 10 Location : Los Angeles, California, United States Job Level : Leadership Designation : Chief Product Officer at Vitable Health
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Insights For Selling To Nimish

During A Call Or A Meeting

DO's

  • Focus your pitch on the impact that you could help them have on their organization
  • If possible, connect them to existing customers
  • Pause and ask them if they have any questions

DONT's

  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Don’t rush them to make quick decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nimish is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Nimish

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Nimish move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Nimish take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Nimish

Personality Compatibility


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