Nimisha Sinha

Critic
DISC Type : C

AVP Marketing at First Meridian Business Services

Bengaluru, Karnataka, India

Overview

Nimisha is a marketing and communications leader at First Meridian Business Services, specializing in brand strategy, digital marketing, and stakeholder engagement. With an MBA from the Institute of Management Technology, Ghaziabad, she excels at building powerful brands. Colleagues describe her as dedicated, creative, and a team player.

As a self-described "news junkie" and former media professional, she is passionate about advertising history and the evolution of Indian brands. She keenly follows consumer trends, analyzing how social media shapes demand for everything from retail to artisanal chocolate. She also has an educational background in French.

Unique fact: She holds a Diploma in French from Bhartiya Vidya Bhawan.

Personality Overview

ROI Driven

Objective Thinker

Critic

They are quite likely to negotiate on pricing or other key terms.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Brand Storytelling
Her professional focus is on connecting messaging with meaning. She closely follows how emerging Indian brands use strong narratives and immersive experiences to grow their business.
Indian Advertising
As a former media professional, she has a deep appreciation for the history of Indian advertising and celebrates the work of legendary figures in the industry.
Digital & Employer Branding
Her headline emphasizes her leadership in digital and employer branding, focusing on driving growth and engagement through modern marketing techniques for HR platforms.

Media Appearances

Nimisha has no verified media appearances

Work History

5-2022
AVP Marketing at First Meridian Business Services
9-2018 - 5-2022
General Manager Marketing at Fincare Small Finance Bank
11-2012 - 2-2015
Product Manager at Britt World Wide India
4-2010 - 6-2012
Deputy Brand manager at Businessworld
6-2007 - 6-2012
BRAND MANAGER at ABP Pvt. Ltd

Education

2005 - 2007
Master of Business Administration - MBA from Institute of Management Technology, Ghaziabad
2001 - 2004
BA Hons from Delhi University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : AVP Marketing at First Meridian Business Services
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Insights For Selling To Nimisha

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nimisha is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Nimisha

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Nimisha move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Nimisha take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Nimisha

Personality Compatibility


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