Nina b. Robinson

Initiator
DISC Type : Di

SVP, Chief Marketing & Communications Officer at MemorialCare

Tustin, California, United States

Overview

Nina B. Robinson is a seasoned marketing executive, currently serving as the SVP, Chief Marketing & Communications Officer at MemorialCare. Her career features extensive leadership in both the healthcare and retail sectors for major organizations like Pacific Dental Services and Irvine Company. She holds a B. S. from Woodbury University.

While specific hobbies are not public, Ninas career and interests demonstrate a deep commitment to community well-being. Her leadership within prominent healthcare systems like MemorialCare and Hoag, along with her interest in Childrens Hospital Los Angeles, highlights a passion for advancing community health.

She possesses a unique background leading marketing for both high-end retail properties and complex healthcare networks, showcasing exceptional strategic adaptability.

Personality Overview

Conviction Driven

Impact-Oriented

Friendly Challenger

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Healthcare Marketing
Her career is defined by senior marketing leadership roles at major healthcare organizations, focusing on driving growth, brand reputation, and strategic communications.
Patient Experience
Her past VP roles at Pacific Dental Services and Hoag Health Network explicitly included leadership over the company's national digital and brand experience initiatives.
Brand Strategy
She has led comprehensive brand, marketing, and communications strategies for large-scale organizations in both the healthcare and high-end retail property sectors.

Media Appearances

Nina has no verified media appearances

Work History

6-2024
SVP, Chief Marketing & Communications Officer at MemorialCare
10-2019 - 6-2024
Vice President, National Marketing, Digital & Experience at Pacific Dental Services
8-2011 - 10-2019
Vice President, Marketing, Corporate Communications & Hoag Experience at Hoag Health Network
3-1997 - 8-2011
Vice President, Marketing and Communications at Irvine Company Retail Properties

Education

1984 - 1987
B.S. from Woodbury University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Tustin, California, United States Job Level : Leadership Designation : SVP, Chief Marketing & Communications Officer at MemorialCare
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Insights For Selling To Nina b.

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nina b. is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Nina b.

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Nina b. move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Nina b. take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Nina b.

Personality Compatibility


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