Nina Grandjean Gleerup

Critic
DISC Type : C

CMO at LOOP Fitness

Aalborg, North Denmark Region, Denmark

Overview

Nina Grandjean Gleerup is the CMO at LOOP Fitness, driving business development and sales through impactful communication and creative marketing. With a Masters from Aalborg University and experience spanning tourism, media, and retail, she is known for delivering strong results. Colleagues describe her as dedicated, structured, and highly skilled.

Her professional focus suggests a passion for building strong brands that resonate with customers on a personal level. She actively celebrates her teams successes and fosters a positive work environment, valuing collaborative relationships with colleagues, clients, and partners. Her work in the fitness industry points to an interest in well-being.

While at VisitNordjylland, she played a key role in a record-breaking year that saw tourism revenue increase by nearly 1 billion DKK.

Personality Overview

Objective Thinker

Negotiator

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  They like to do things independently and don’t look for support from others. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Creative Campaigns
She leads campaigns that move beyond traditional messaging, such as promoting "balance" over restrictive New Year's resolutions, to create a more relatable brand image.
Brand Storytelling
Focuses on authentic storytelling in her marketing efforts, using real employees and creative concepts to communicate the brand's message effectively.
Customer Experience
Her career history includes a specific focus on the customer journey, indicating a deep interest in how marketing and communication shape the overall experience for clients.

Media Appearances

Nina has no verified media appearances

Work History

7-2025
CMO at LOOP Fitness
5-2023 - 9-2025
Head of Marketing & Customer Experience at LOOP Fitness
3-2021 - 5-2023
Marketing- og kommunikations Manager at Det Nordjyske Mediehus
5-2019 - 7-2020
Markedschef at VisitNordjylland
8-2018 - 4-2019
Marketing Manager at Louis Nielsen

Education

2010 - 2012
Master's Degree from Aalborg University
2007 - 2010
Bachelor's Degree from Aalborg University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Aalborg, North Denmark Region, Denmark Job Level : Leadership Designation : CMO at LOOP Fitness
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Insights For Selling To Nina Grandjean

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nina Grandjean is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Nina Grandjean

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Nina Grandjean move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Nina Grandjean take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Nina Grandjean

Personality Compatibility


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