Ninalouise Rasmussen

Sharpshooter
DISC Type : CD

Denmark - Sales & Marketing Director at Harboes Bryggeri

Copenhagen, Capital Region of Denmark, Denmark

Overview

Ninalouise Rasmussen is the Sales & Marketing Director for Denmark and Global Marketing Director at Harboes Bryggeri, with P&L responsibility. Educated at the University of Southern Denmark, she has extensive experience from Haribo and Harboes, specializing in brand relaunches and leading high-performance teams in the consumer goods sector.

She describes herself as a "consumer behavior and customer journey-nerd. " Passionate about mentorship, she guides marketing professionals in Copenhagen and is a vocal advocate for female leadership, encouraging women to be assertive and heard in professional discussions.

Ninalouise was named to the "M-List 2025, " which recognizes the most talented and influential marketing profiles in Denmark.

Personality Overview

Precise But Practical

Fast But Analytical

ROI Driven

They are not focused on building rapport and relationships.  They like to act fast and expect others to do the same. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Bold Advertising
Her #NailedEnergy campaign was nominated for a True Award. She admires brave and unconventional marketing, celebrating its creativity and impact.
Female Empowerment
She actively discusses challenges women face in business, such as being interrupted in meetings, and encourages finding and using one's voice.
Consumer Behavior
Self-identifies as a "consumer behavior nerd, " building brand strategies and execution plans founded on deep customer journey insights.

Media Appearances

Ninalouise has no verified media appearances

Work History

10-2024
Denmark - Sales & Marketing Director at Harboes Bryggeri
2-2022
Global Marketing & Category Director at Harboes Bryggeri
9-2019 - 1-2022
Marketing & Category Director - Nordics at Haribo Nordics
7-2018 - 8-2019
Head of Nordic Category Management & Business Development at Haribo Nordics
8-2017 - 7-2018
Senior Nordic Category Manager at Haribo Nordics

Education

2010 - 2012
M.Sc. from Syddansk Universitet - University of Southern Denmark
2007 - 2010
B.A. from Syddansk Universitet - University of Southern Denmark

More Information

Social Presence :

Prographics :

Exp : 15 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Denmark - Sales & Marketing Director at Harboes Bryggeri
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Insights For Selling To Ninalouise

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ninalouise is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ninalouise

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Ninalouise move?

  • They can take decisions very fast if you manage to convince them.
  • Can Ninalouise take some risk or not?

  • The risks don’t matter much to them.

You And Ninalouise

Personality Compatibility


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