Ninna Rossi

Inquirer
DISC Type : cd

Board Member at Aava & Bang Oy

Helsinki, Uusimaa, Finland

Overview

Ninna Rossi is the SVP of Marketing & Communications for ABB Marine & Ports, where she leads a global team to position the company as a leader in maritime decarbonization. Her expertise is in B2B marketing, branding, and executive communication. She holds an M. Sc. from Aalto University and completed an Executive Leadership Program at IMD.

Outside of work, Ninna is a mother who enjoys yoga and sailing, reflecting a blend of mindfulness and adventure. She is personally interested in clean technology, great design, and connecting with kind people, which aligns closely with her professional focus on sustainability and innovation in the marine sector.

Ninna is a multi-award-winning communications leader, having earned gold at both the Sabre EMEA Awards and the ICCO Global Awards for her work.

Personality Overview

Upfront

Demanding

Judgemental

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Maritime Decarbonization
Her core professional mission at ABB is positioning the company as a leader in creating a cleaner, more sustainable future for the maritime industry.
B2B Brand Strategy
She has a long track record in B2B marketing, with a focus on positioning, thought leadership, and branding, as seen in her posts about ABB's brand identity.
Clean Technology
Explicitly lists "clean tech" as a personal interest, which directly connects to her professional role in promoting sustainable energy solutions for marine vessels.

Media Appearances

Ninna has no verified media appearances

Work History

8-2025
Board Member at Aava & Bang Oy
1-2023
Senior Vice President Marketing & Communications at ABB
10-2020 - 7-2021
Head Of Communications and Sailor at F52 Team Finland Audi e-tron
1-2019 - 1-2023
Director, Marketing & Communications, Wärtsilä Energy at Wärtsilä
1-2018 - 12-2018
General Manager Marketing, Wärtsilä Energy Solutions at Wärtsilä

Education

4-2024 - 11-2024
Executive Leadership Program from IMD
2001 - 2007
M.Sc. (Econ.) from Aalto University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Helsinki, Uusimaa, Finland Job Level : Leadership Designation : Board Member at Aava & Bang Oy
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Insights For Selling To Ninna

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Get to the point quickly instead of spending too much time on pleasantries
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ninna is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Ninna

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Ninna move?

  • Their decision making speed is somewhere in the middle.
  • Can Ninna take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Ninna

Personality Compatibility


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