Paolo Buonsanti

Examiner
DISC Type : cs

Country Marketing Director Industrial Automation at Schneider Electric

Turin, Piedmont, Italy

Overview

Paolo Buonsanti is a seasoned manager with over 20 years of experience at Schneider Electric, specializing in the energy and automation sectors. As the Marketing Director for Industrial Automation, he leverages his background in Electronic Engineering from Sapienza Università di Roma to lead go-to-market strategies, product launches, and commercial teams.

He has a deep appreciation for the history of innovation and the human stories behind inventions. His interests lie in understanding the creative process and the personal motivations that drive technological breakthroughs, moving beyond the purely technical aspects to the core of human ingenuity.

He is fascinated by how great innovations often stem from personal needs, such as the Jacuzzi being invented to soothe a sons arthritis.

Personality Overview

Overcautious

Tough To Convince

Status Quo Seeker

The only way to convince them is by showing them examples and ample proof.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They are thorough and always follow a systematic approach.

Topics They Care About

Industrial Automation
As the current Marketing Director for this division, he is focused on process automation, efficiency, and the technologies shaping the industry.
Go-to-Market Strategy
His experience includes defining pricing, launching products, and managing sales channels, making this a core professional focus.
History of Innovation
He frequently shares stories about the origins of inventions like the ballpoint pen and the personal computer, showing a passion for the history of technology.

Media Appearances

Paolo has no verified media appearances

Work History

2-2022
Country Marketing Director Industrial Automation at Schneider Electric
7-2018 - 2-2022
Country EcoStruxure Transformation Manager at Schneider Electric
9-2015 - 6-2018
Sales Manager Area Nord Ovest Impiantisti , Quadristi , Studi Tecnici at Schneider Electric
2-2011 - 8-2015
Marketing Manager Bassa Tensione di Potenza - Energy Management at Schneider Electric
10-2006 - 2-2011
Sales Engineer at Schneider Electric

Education

1998 - 2006
Ingegneria Elettronica from Sapienza Università di Roma
Education details unavailable from Liceo Scientifico

More Information

Social Presence :

Prographics :

Exp : 19 Location : Turin, Piedmont, Italy Job Level : Mid-senior Designation : Country Marketing Director Industrial Automation at Schneider Electric
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Insights For Selling To Paolo

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paolo is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Paolo

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Paolo move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Paolo take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Paolo

Personality Compatibility


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