Nirmalya Sur

Sharpshooter
DISC Type : CD

VP - Business at CheqUPI (YC S23)

Bengaluru, Karnataka, India

Overview

Nirmalya Sur is the VP of Business at CheqUPI, a YC-backed fintech startup. He is a startup enthusiast specializing in scaling businesses through strategic partnerships and growth initiatives, often working on 0-to-1 transitional projects directly with C-suite leadership. He is a commerce graduate from the Maharashtra Institute of Technology.

He draws unique parallels between his professional methodology and his past as a rifle shooter. He values the discipline, focus, and adaptability learned from the sport and applies these principles to his corporate strategy, highlighting the importance of relevance-based learning.

Unique fact: Nirmalya is a former rifle shooter who writes about how the mental discipline from shooting sharpens his approach to business and strategy.

Personality Overview

Rigorous & Demanding

ROI Driven

Precise But Practical

They are very proud of what they do.  They respond well to strong and respectful communication. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Fintech for Travelers
He is building CheqUPI, a UPI payment platform designed specifically for foreign tourists and NRIs visiting India, solving a major payment hurdle for international visitors.
Scaling Startups
His career focuses on "0-1 transitional projects", achieving significant results like 22% month-over-month growth in a previous expansion role.
Crypto Investing
In his previous role at Mudrex, he led the institutional business, focused on HNI and family office investments, and wrote about the crypto surge in India.

Media Appearances

Nirmalya has no verified media appearances

Work History

9-2025
VP - Business at CheqUPI (YC S23)
2-2024 - 9-2025
Senior Manager - Expansion & Liquidity at Mudrex
12-2022 - 2-2024
Manager - Expansion & Operation (MENA & India) at Leap
3-2022 - 12-2022
Senior Strategist - CEO's Office at Unacademy
1-2021 - 3-2022
Associate - Learning Experience & Success at upGrad

Education

Bachelor's degree from Maharashtra Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 4 Location : Bengaluru, Karnataka, India Job Level : Senior Designation : VP - Business at CheqUPI (YC S23)
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Insights For Selling To Nirmalya

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Get to the point quickly instead of spending time doing small talk
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nirmalya is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Nirmalya

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Nirmalya move?

  • They can take decisions very fast if you manage to convince them.
  • Can Nirmalya take some risk or not?

  • The risks don’t matter much to them.

You And Nirmalya

Personality Compatibility


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