Nishant Poddar

Questioner
DISC Type : c

Chief Marketing Officer at The House of Rare

Bengaluru, Karnataka, India

Overview

Nishant Poddar is the Chief Marketing Officer at The House of Rare, bringing over two decades of experience from building major Indian fashion and lifestyle brands like WROGN. An alumnus of IIM Calcutta, he is known for his marketing philosophy that “simplicity strikes harder, ” focusing on creating emotionally resonant brand narratives.

He is driven by a passion for working at the intersection of design, data, and human behavior. His professional approach is deeply personal, centered on creating work that is not only effective but also meaningful and enjoyable. He believes in crafting belief systems, not just brands, through creativity and emotional truth.

Unique fact: He once walked away from a senior role at a leading coffee conglomerate simply because he had stopped having fun, seeking to build something more meaningful.

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Brand Storytelling
He focuses on crafting brand narratives that blend culture, creativity, and commerce to build deep, meaningful connections with consumers.
Retail Innovation
As the former Head of Retail Experience at WROGN, he has explored experiential concepts like combining cafes with fashion stores and using data to personalize shopping.
Consumer Experience
His current and past roles have centered on leading consumer experience, from digital presence to in-store identity, to align with evolving expectations.

Media Appearances

The House of Rare appoints Nishant Poddar as Chief Marketing Officer. Featured in Instagram

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Nishant Poddar joins The House of Rare as Chief Marketing Officer. Featured in Retail4Growth

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Work History

1-2026
Chief Marketing Officer at The House of Rare
3-2017 - 1-2026
CMO & Head Retail Experience at WROGN
8-2014 - 3-2017
Head Marketing, Sales & Retail at WROGN
4-2011 - 7-2014
Senior Manager Marketing at Coffee Day
4-2008 - 3-2011
Manager Marketing at Coffee Day

Education

SMP from Indian Institute of Management, Calcutta
2020 - 2021
Digital Marketing & Applied Analytics from Indian Institute of Technology, Bombay

More Information

Social Presence :

Prographics :

Exp : 21 Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : Chief Marketing Officer at The House of Rare
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Insights For Selling To Nishant

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nishant is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Nishant

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Nishant move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Nishant take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Nishant

Personality Compatibility


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