Nishant Poddar in

Nishant Poddar

Questioner · DISC type c
Chief Marketing Officer at The House of Rare
📍 Bengaluru, Karnataka, India

Nishant Poddar is the Chief Marketing Officer at The House of Rare, bringing over two decades of experience from building major Indian fashion and lifestyle brands like WROGN. An alumnus of IIM Calcutta, he is known for his marketing philosophy that “simplicity strikes harder, ” focusing on creating emotionally resonant brand narratives.

He is driven by a passion for working at the intersection of design, data, and human behavior. His professional approach is deeply personal, centered on creating work that is not only effective but also meaningful and enjoyable. He believes in crafting belief systems, not just brands, through creativity and emotional truth.

Unique fact: He once walked away from a senior role at a leading coffee conglomerate simply because he had stopped having fun, seeking to build something more meaningful.

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Experience
21 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
Bengaluru, Karnataka, India
Personality Overview

How Nishant shows up

Value Seeker
Price-Sensitive
Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Priorities

Topics Nishant cares about

Brand Storytelling
He focuses on crafting brand narratives that blend culture, creativity, and commerce to build deep, meaningful connections with consumers.
Retail Innovation
As the former Head of Retail Experience at WROGN, he has explored experiential concepts like combining cafes with fashion stores and using data to personalize shopping.
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Career

Work history

1-2026
Chief Marketing Officer
The House of Rare
3-2017 - 1-2026
CMO & Head Retail Experience
WROGN
8-2014 - 3-2017
Head Marketing, Sales & Retail
WROGN
4-2011 - 7-2014
Senior Manager Marketing
Coffee Day
4-2008 - 3-2011
Manager Marketing
Coffee Day
In the press

Media appearances

The House of Rare appoints Nishant Poddar as Chief Marketing Officer. Featured in Instagram
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Nishant Poddar joins The House of Rare as Chief Marketing Officer. Featured in Retail4Growth
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Education
SMP
Indian Institute of Management, Calcutta
2020 - 2021
Digital Marketing & Applied Analytics
Indian Institute of Technology, Bombay
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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