Pulkit Verma

Critic
DISC Type : C

Chief Business Officer at The House of Rare

Bengaluru, Karnataka, India

Overview

Pulkit Verma is the Chief Business Officer at The House of Rare, focused on building global lifestyle brands from India. A graduate of the National Institute of Fashion Technology, he has extensive experience in brand management and e-commerce. Colleagues describe him as an encouraging leader with exceptional expertise in product design and spotting trends early.

He recently spearheaded his companys first-ever brand collaboration with the skincare brand MINIMALIST, merging fashion with beauty.

Personality Overview

ROI Driven

Information Seeker

Objective Thinker

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Global Brand Building
His stated professional goal is to build lifestyle brands from India that have a global reach and appeal.
Omnichannel Strategy
He is actively involved in expanding the company's physical store footprint while strengthening its e-commerce presence to create a seamless customer experience.
Strategic Collaborations
Recently announced the company's first cross-category collaboration, indicating an interest in innovative brand partnerships to reach new audiences.

Media Appearances

The House of Rare revolutionises fashion shopping with global app and website launch. Featured in Economic Times – Retail

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The House of Rare: We Got Together. Featured in Business Standard

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Work History

8-2024
Chief Business Officer at The House of Rare
6-2019 - 8-2024
Ecom Head at The House of Rare
1-2017 - 12-2018
Brand Head at Loom Tree
3-2015 - 1-2017
Co-Founder at Threadbucket Studio( Janasya)
8-2014 - 2-2015
Category Manager - Men's Non Apparel at KOOVS

Education

2005 - 2009
Bachelor's of Fashion Technology from National Institute of Fashion Technology
2002 - 2004
12th from Doon International School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : Chief Business Officer at The House of Rare
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Insights For Selling To Pulkit

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pulkit is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Pulkit

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Pulkit move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Pulkit take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Pulkit

Personality Compatibility


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