Nishant Sharma

Sharpshooter
DISC Type : CD

Digital Marketing Manager at Applify

Panchkula, India

Overview

Nishant is a Digital Marketing Manager at Applify with 8 years of experience, specializing in automation campaigns for B2B, SaaS, and B2C sectors. He holds a Bachelor of Engineering and is a HubSpot Inbound Certified professional, focusing on demand generation for Cloud, Data, and AI technologies.

Colleagues describe him as a dedicated, passionate, and well-organized leader who fosters a collaborative environment. He champions continuous learning by encouraging his team to explore and share niche topics outside of their daily work, believing it sparks creativity and new perspectives.

He has been a power user of SEMrush for nearly 7 years across various roles.

Personality Overview

Thorough Evaluator

ROI Driven

Fast But Analytical

They are less concerned about the product and more about its potential impact.  They like to stay in control of the negotiation or defining of the terms. They prefer to move quickly, and expect the same from others.

Topics They Care About

Marketing Automation
His primary role at Applify involves leading marketing automation campaigns using industry-leading practices and tools.
Go-to-Market Strategy
His headline and experience indicate a strong focus on demand generation and GTM strategies for cloud, data, and AI products.
SEO & Content
He is a long-time user of SEO tools like SEMrush and has past experience in content marketing and writing for business development.

Media Appearances

Nishant has no verified media appearances

Work History

7-2021
Digital Marketing Manager at Applify
5-2018 - 9-2021
Sr. Digital Marketing Executive at Signity Software Solutions Pvt. Ltd.
10-2017 - 5-2018
Business Consultant at Xicom Technologies Ltd
3-2016 - 9-2017
Business Consultant at iNFIN Software Technologies Pvt. Ltd.

Education

2013 - 2016
Bachelor of Engineering (BE) from Chandigarh College of Engineering and Technology (CCET)
2010 - 2013
Bachelor of Engineering (BE) from Thapar Polytechnic College

More Information

Social Presence :

Prographics :

Exp : 10 Location : Panchkula, India Job Level : Middle Designation : Digital Marketing Manager at Applify
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Insights For Selling To Nishant

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nishant is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Nishant

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Nishant move?

  • If convinced, they can reach decisions quite fast.
  • Can Nishant take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Nishant

Personality Compatibility


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