Brandon Cummings

Inquirer
DISC Type : dc

Creative Director, Writer, Producer at Group Project

Provo, Utah, United States

Overview

Brandon Cummings is the Creative Director and Co-Founder of GroupProject. com, where he specializes in creating videos and stories that scale brands. An alum of Harmon Brothers, he applies his expertise in building brands that sell. He holds a Bachelor of Arts from Brigham Young University.

Outside of his professional work, Brandon is an accomplished freelance drummer, having performed for crowds as large as 50, 000 and collaborated with prominent YouTube artists like Lindsey Stirling. He is also a distinguished Eagle Scout, reflecting a long-standing commitment to leadership and community.

He is a Sundance Alum and has worked as a professional drummer for popular artists across the United States.

Personality Overview

Judgemental

Upfront

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Brand Storytelling
His career is centered on helping companies tell compelling stories that build their brand and drive sales, a core focus at both GroupProject. com and Harmon Brothers.
Viral Video Ads
As a Harmon Brothers alum, he has direct experience creating high-impact video campaigns designed to capture mass-market attention and help brands achieve scale.
Ethics in AI
He has recently shared critical commentary on AI's role in customer service and OpenAI's engagements with the Pentagon, indicating an interest in its ethical implications.

Media Appearances

Brandon has no verified media appearances

Work History

10-2022
Creative Director, Writer, Producer at Group Project
8-2020 - 10-2022
Creative Director at Harmon Brothers
10-2018 - 10-2022
Writer & Producer at Harmon Brothers
1-2018 - 10-2018
Director of Marketing at FreshLime
2-2017 - 1-2018
Regional Director of Sales at Podium.com

Education

Bachelor of Arts (B.A.) from Brigham Young University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Provo, Utah, United States Job Level : Mid-senior Designation : Creative Director, Writer, Producer at Group Project
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Insights For Selling To Brandon

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brandon is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Brandon

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Brandon move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Brandon take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Brandon

Personality Compatibility


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