Noah Siegel

Energizer
DISC Type : I

Director at Known

Montclair, New Jersey, United States

Overview

Noah Siegel is the Director of Digital Strategy & Investment at Known, where he leads cross-channel media strategies for a diverse portfolio including Goldman Sachs, Philips, and Unilever. He is a Binghamton University graduate and holds an IAB Digital Media Buying & Planning Certification.

He is a vocal advocate for transparency in the digital media space, often sharing strong opinions on programmatic advertising and the need for greater accountability from agencies and tech platforms.

Unique fact: His client management experience includes high-profile names like The New York Stock Exchange and British Airways.

Personality Overview

Imaginative

Enthusiastic

Informal

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are always positive and upbeat, so take their promises with a pinch of salt. They are friendly, approachable and love to make new connections.

Topics They Care About

Media Transparency
Actively voices strong opinions on programmatic ad fraud and client safety, analyzing industry reports and calling for greater accountability from major agencies.
Digital Investment
His career is centered on directing digital strategy and investment, managing media portfolios for major brands like AT&T and Quest Diagnostics.
Healthy Team Cultures
His management approach emphasizes active learning, collaboration, and sustainable work conditions to foster team health and peak performance.

Media Appearances

Noah has no verified media appearances

Work History

7-2024
Director at Known
9-2023 - 7-2024
Associate Media Director at Known
7-2022 - 4-2023
Media Director at R/GA
5-2022 - 6-2022
Director, Digital at Carat USA
2-2020 - 5-2022
Associate Director, Digital at Carat USA

Education

2010 - 2014
Bachelor's Degree from Binghamton University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Montclair, New Jersey, United States Job Level : Mid-senior Designation : Director at Known
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Insights For Selling To Noah

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk anecdotally about the customer experience that your product offers
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Noah is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Noah

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Noah move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Noah take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Noah

Personality Compatibility


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