Noemi is a goal-oriented digital marketing professional with experience in the FMCG sector, currently working as a Marketing Automation Specialist at Dr. Max Italia. She is a graduate of Luiss Guido Carli University and is described by colleagues as proactive, passionate, and skilled at multitasking. She focuses on humanizing brands through compelling narratives.
Her interests lie in understanding the psychology behind consumer choices, having researched how store atmosphere impacts behavior for her Masters thesis. She is passionate about creating engaging digital content that captures attention and believes in finding a user-friendly balance between data collection and privacy for a better customer experience online.
She won first place in the Brand Loyalty Awards for her work on the Coccole Pampers loyalty program.
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