Nora Derani

Pioneer
DISC Type : sdi

Director of Sales at The Westin London City

United Kingdom

Overview

Nora Derani is a highly experienced Director of Sales with over 20 years in Londons luxury hospitality sector, currently leading sales at The Westin London City. Her career includes senior roles at prestigious hotels like The Westbury Mayfair and Corus Hotels, focusing on corporate, leisure, and MICE markets. Colleagues describe her as customer-focused, professional, and dedicated.

Outside of her professional life, Nora is a passionate traveler who has explored many amazing destinations around the world. She cherishes spending as much time as possible with her family, balancing her demanding career with her personal life.

She was instrumental in the business development for Londons iconic Cumberland Hotel, formerly the Hard Rock Hotel.

Personality Overview

Driven But Considerate

Friendly But Fast

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Luxury Hospitality Sales
Her 20+ year career is dedicated to senior sales roles at prestigious London hotels, including The Westin London City and The Westbury Mayfair.
MICE & Corporate Events
She has a strong background in MICE sales and recently hosted a major Cvent industry event, showcasing her expertise in large-scale corporate functions.
Global Travel
She is a self-described "keen traveller" and loves to explore new and amazing destinations in her personal time.

Media Appearances

Nora has no verified media appearances

Work History

11-2024
Director of Sales at The Westin London City
2-2024 - 11-2024
Senior Sales Interim at Clermont Hotel Group
9-2022 - 8-2023
Director of Sales & Marketing at The Chelsea Harbour Hotel & Spa
8-2021 - 8-2022
Director of Sales at Corus Hotels
1-2016 - 6-2021
Senior Sales Manager at The Westbury Mayfair, A Luxury Collection Hotel, London

Education

Education details unavailable from Stamford College

More Information

Social Presence :

Prographics :

Exp : 9 Location : United Kingdom Job Level : Mid-senior Designation : Director of Sales at The Westin London City
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Insights For Selling To Nora

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nora is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Nora

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Nora move?

  • They are generally fast movers and can take quick decisions
  • Can Nora take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Nora

Personality Compatibility


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