Norm Couturier

Observer
DISC Type : ic

Chief Operating Officer at Green Imaging

Hanwell, New Brunswick, Canada

Overview

Norm Couturier is a serial tech entrepreneur and executive leader with over 25 years of experience building and exiting companies in sectors like healthcare, logistics, and space tech. As COO of Green Imaging and CEO of Vartis Space, he focuses on operational excellence and innovation. He holds a Bachelor of Computer Science from Acadia University.

Outside of technology, Norm is a passionate musician living in Fredericton, New Brunswick. He is the frontman, vocalist, and guitarist for the blues/rock band "Overwound. " He has a long history of playing in bands and enjoys writing, recording, and achieving a high-quality live sound.

He has co-founded nine technology companies throughout his career and fronts a blues/rock band that has officially released music.

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Tech Entrepreneurship
A serial entrepreneur who has founded multiple tech companies, leading them through growth, acquisitions, and successful exits to Fortune 500 and TSX 100 companies.
Blues/Rock Music
He is the frontman, vocalist, and guitarist for the Fredericton-based blues/rock band "Overwound" and recently released an album titled "Attitudes. "
People-First Leadership
His leadership style focuses on cultivating a mission-driven motivation centered on transparency, respect, safety, and community, leading a past company to B Corp™ certification.

Media Appearances

Norm has no verified media appearances

Work History

5-2024
Chief Operating Officer at Green Imaging
4-2024 - 4-2026
Chief Executive Officer at Vartis Space
10-2018 - 1-2024
Chief Executive Officer, Founder at Terris Earth Intelligence
8-2011 - 1-2017
Co-Founder, Chief Product Strategist at iTacit Inc.
7-2008 - 8-2014
Co-Founder, Partner at Accreon Inc.

Education

BCS from Acadia University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Hanwell, New Brunswick, Canada Job Level : Leadership Designation : Chief Operating Officer at Green Imaging
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Insights For Selling To Norm

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Norm is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Norm

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Norm move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Norm take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Norm

Personality Compatibility


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