Norma Prieto Vidal

Questioner
DISC Type : c

Superintendente at Bradesco

São Paulo, São Paulo, Brazil

Overview

Norma Prieto Vidal is a Superintendent at Bradesco with a background as Head of Banco next. She holds an Executive MBA from FGV and is deeply involved in driving the banks digital ecosystem, focusing on integrated customer experiences and digital transformation.

Her professional persona highlights a strong emphasis on teamwork and appreciation for her colleagues. She frequently expresses gratitude for her teams dedication and celebrates collective achievements, showcasing a collaborative and inspiring leadership style.

Norma was instrumental in launching "Conecta 360, " an immersive experience designed to showcase Bradescos digital ecosystem.

Personality Overview

Cautious & Analytical

Systematic

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Digital Ecosystems
Leads initiatives like "Conecta 360" at Bradesco Digital, focusing on creating integrated and immersive customer experiences.
Team Leadership
Frequently posts about her team's dedication and success, emphasizing gratitude and the importance of collaboration in achieving goals.
Customer Experience
Her work with Banco next and Bradesco Digital centers on delivering value and improving the end-to-end customer journey.

Media Appearances

Norma has no verified media appearances

Work History

12-2022
Superintendente at Bradesco
4-2025
Head at Banco next
10-1981 - 11-2017
Gerente geral at Bradesco S/A

Education

2-2017 - 2-2018
Executive MBA from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 39 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Superintendente at Bradesco
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Insights For Selling To Norma

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Norma is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Norma

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Norma move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Norma take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Norma

Personality Compatibility


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