Nur Athirah Abdul Rahman

Examiner
DISC Type : cs

Assistant Manager Demand Planning SEA IBP at Kellanova

San Francisco Bay Area, United States

Overview

Nur Athirah is a Demand Planning and Production Planning Specialist at Kellanova with over eight years of experience in the FMCG and manufacturing sectors. She specializes in optimizing supply chains, reducing procurement costs, and enhancing production efficiency, holding a Bachelor of Science from Universiti Malaysia Terengganu.

She has openly shared her personal journey of overcoming a lifelong stutter. While finding verbal communication challenging, she focuses on letting the quality of her data and reports speak for her professional capabilities, demonstrating a deep sense of resilience and dedication to her work and personal growth.

Unique fact: She has written publicly about her personal struggles and the drive to prove her capabilities through her work.

Personality Overview

Status Quo Seeker

Unexpressive

Process Oriented

They are always well-planned and adopt a systematic approach.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

IBP Strategy
Her role involves frequent travel across Southeast Asian markets to align on Integrated Business Planning (IBP) strategy and Sales and Operations Execution (S&OE) planning.
Supply Chain Efficiency
Has a proven track record of optimizing supply chains and enhancing production efficiency in various manufacturing environments, including past roles at STMicroelectronics.
Data-Driven Analysis
Emphasizes letting her "data and reports speak" for her, showcasing a strong belief in leveraging analytics, with skills in PowerBI and SAP.

Media Appearances

Nur has no verified media appearances

Work History

2-2025
Assistant Manager Demand Planning SEA IBP at Kellanova
7-2024 - 12-2024
Assistant Manager at Aureumaex Industries
6-2021 - 7-2024
Production Planner at STMicroelectronics
8-2020 - 6-2021
Production Executive at Takaso Rubber Products Sdn Bhd
5-2019 - 8-2020
Planner at Aureumaex Industries

Education

2011 - 2014
Bachelor of Science - BS from Universiti Malaysia Terengganu
Bachelor of Applied Science - BASc from Universiti Malaysia Terengganu

More Information

Social Presence :

Prographics :

Exp : 6 Location : San Francisco Bay Area, United States Job Level : Middle Designation : Assistant Manager Demand Planning SEA IBP at Kellanova
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Insights For Selling To Nur Athirah

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nur Athirah is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Nur Athirah

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Nur Athirah move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Nur Athirah take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Nur Athirah

Personality Compatibility


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