Oded Lavie

Sharpshooter
DISC Type : DC

VP Innovation & Global Gen AI Partnerships at Publicis Groupe

Tel Aviv District, Israel

Overview

Oded Lavie is the VP of Innovation & Global Gen AI Partnerships at Publicis Groupe, where he connects the Israeli startup ecosystem with global clients. He specializes in open innovation, creative technology, and storytelling. Oded holds an MBA from Tel Aviv University and also lectures on branding and storytelling at Reichman University.

Fueled by curiosity, Oded is a self-described generalist who is constantly learning, reading, and exploring new things. He is passionate about mentoring students and startups, helping them craft compelling narratives. He also holds a Black belt in Karate and has formally studied the science of happiness.

His work on the award-winning "Prescription Paper Pill Bottle, " a fully compostable and biodegradable medicine container, has received global recognition for sustainable design.

Personality Overview

Thorough Evaluator

Rigorous & Demanding

ROI Driven

They are not always relationship oriented.  More than the product, they care about the impact of the product. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Open Innovation
His role at Publicis Groupe centers on connecting Israeli startups with corporations to foster growth and technological cooperation for clients.
Generative AI
His current title reflects a focus on Gen AI partnerships, and he is a founding member of the Gen AI steering committee at Publicis.
Branding & Storytelling
He is a lecturer on this topic for entrepreneurs at Reichman University and identifies himself as a storyteller who translates complex ideas into clear messages.

Media Appearances

LionTalk‑16 – Publicis Lausanne (featuring Oded Lavie, VP Innovation & Global Gen AI Partnerships, Publicis Groupe). Featured in Publicis Lausanne

See Now

Work History

3-2018
VP Innovation & Global Gen AI Partnerships at Publicis Groupe
10-2024
Board Member at BRIA AI
11-2022
Retail Tech Public Council Member (Israel Export Institute) at Israel Export Institute מכון היצוא
6-2019
Branding & Storytelling for New Ventures Lecturer at Reichman University
3-2018
VP Innovation at Publicis Groupe Israel

Education

2-2021 - 10-2021
The study of Happiness from Happiness Studies Academy
2012 - 2015
Master of Business Administration (MBA) from Tel Aviv University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Tel Aviv District, Israel Job Level : Senior Designation : VP Innovation & Global Gen AI Partnerships at Publicis Groupe
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Insights For Selling To Oded

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Oded is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Oded

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Oded move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Oded take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Oded

Personality Compatibility


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