Olga Gordon

Evaluator
DISC Type : scd

Group Product Marketing Manager, New Ventures at Zocdoc

New York, New York, United States

Overview

Olga Gordon is the Group Product Marketing Manager for New Ventures at Zocdoc, where she leads Go-to-Market strategy for B2B SaaS and advertising products. An MBA graduate from Northwesterns Kellogg School with prior experience at Meta, she is described by colleagues as highly analytical, strategic, and a great collaborator.


Her team recently launched Zo, Zocdocs AI Phone Assistant, designed to book appointments through natural conversation.

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

AI in Healthcare
She recently announced the launch of Zo, Zocdoc's AI Phone Assistant, showcasing her team's work in applying AI to solve practical problems in healthcare administration.
B2B GTM Strategy
Her core responsibility at Zocdoc is leading the go-to-market strategy for new B2B SaaS and advertising products aimed at healthcare businesses.
PMM Team Building
She has built and grown a team of Product Marketing Managers at Zocdoc and actively posts about hiring new talent for her expanding team.

Media Appearances

Olga has no verified media appearances

Work History

10-2021 - 10-2025
Group Product Marketing Manager, New Ventures at Zocdoc
8-2020 - 10-2021
Senior Product Manager, Search at Macy's Retail Holdings, Inc.
4-2019 - 7-2020
Product Marketing Manager, Messenger Monetization at Meta
8-2016 - 4-2019
Product Marketing Manager, Facebook Ads at Meta
1-2016 - 3-2016
Venture Capital Associate Intern at Pritzker Group

Education

2014 - 2016
Master of Business Administration (MBA) from Northwestern University - Kellogg School of Management
2003 - 2007
BA from Brandeis University

More Information

Social Presence :

Prographics :

Exp : 9 Location : New York, New York, United States Job Level : N/A Designation : Group Product Marketing Manager, New Ventures at Zocdoc
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Insights For Selling To Olga

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Olga is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Olga

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Olga move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Olga take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Olga

Personality Compatibility


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