Oliver Crofts

Questioner
DISC Type : c

Founder & CEO at MINML

United Kingdom

Overview

Oliver Crofts is the Founder and CEO of MINML, an AI-native mineral exploration company. An award-winning geologist and University of Cambridge graduate, he focuses on integrating advanced AI with practical exploration. His expertise lies at the intersection of technical capability and business strategy in the natural resources sector.

Outside of his entrepreneurial and academic pursuits, Oliver is an avid explorer of the natural world. He is an Advanced Open Water Diver and has conducted geological fieldwork in diverse locations, including California and the Melamchi Valley of Nepal, reflecting a hands-on passion for environmental science.

Unique fact: As part of his Masters project, he conducted extensive geological fieldwork in Nepal.

Personality Overview

Systematic

Value Seeker

Not Easily Convinced

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

AI in Mineral Exploration
As Founder and CEO of MINML, he is dedicated to de-risking mineral exploration using proprietary data-driven machine learning to aid exploration teams.
Geophysical Data Science
His background includes winning prizes for geology and geophysics at Cambridge, and his current venture applies advanced data analysis to mineral prospecting.
Climate Science
He is pursuing a Master's in Quantitative Climate and Environmental Sciences at Cambridge and previously worked in EY's Climate Change and Sustainability team.

Media Appearances

Oliver has no verified media appearances

Work History

11-2025
Founder & CEO at MINML
6-2025 - 8-2025
SURF Research Placement at Caltech
7-2024 - 7-2024
Climate Change and Sustainability Assurance at EY
8-2023 - 9-2023
Scientific Consultant at VirTus Respiratory Research
6-2021 - 12-2021
Video Producer at Physics and Maths Tutor

Education

9-2025 - 6-2026
MSci from University of Cambridge
10-2022 - 6-2025
Bachelor's degree from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 1 Location : United Kingdom Job Level : Leadership Designation : Founder & CEO at MINML
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Insights For Selling To Oliver

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Oliver is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Oliver

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Oliver move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Oliver take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Oliver

Personality Compatibility


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