Olivia Peniston

Questioner
DISC Type : c

Chief Operating Officer at Holiday Vodka

New York, New York, United States

Overview

Olivia Peniston is the Chief Operating Officer at Holiday Vodka, leveraging her Stanford MBA and extensive background in finance and private equity from firms like Oaktree Capital Management. She focuses on consumer brand strategy, innovation, and what makes a product break through in a crowded market.

Outside of her professional role, Olivia is deeply passionate about health and wellness. She has explored over 100 different fitness studios and methods, alongside interests in meditation, breathwork, and functional medicine. She also shows a keen interest in supporting emerging talent in the fashion industry.

She has used data from her personal health-tracking devices to analyze and improve her sleep patterns.

Personality Overview

Systematic

Cautious & Analytical

Not Easily Convinced

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Health & Wellness
Describes health and wellness as a long-time obsession, exploring everything from various workout methods and meditation to functional medicine and sound healing.
Consumer Brands
Fascinated by what makes brands succeed, focusing on the intersection of innovation, consumer psychology, and compelling brand storytelling.
Venture Investing
As an investor at TXV Partners, she is involved in the consumer health and wellness early-stage venture capital space.

Media Appearances

Olivia has no verified media appearances

Work History

5-2025
Chief Operating Officer at Holiday Vodka
1-2024 - 8-2024
Investor at TXV Partners
7-2022 - 6-2023
Senior Associate at Oaktree Capital Management, L.P.
8-2020 - 6-2023
Private Equity Associate at Oaktree Capital Management, L.P.
7-2018 - 7-2020
Investment Banking Analyst at Deutsche Bank

Education

9-2023 - 6-2025
Master of Business Administration - MBA from Stanford University Graduate School of Business
2014 - 2018
Finance & Real Estate (Wisconsin School of Business) from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 6 Location : New York, New York, United States Job Level : Leadership Designation : Chief Operating Officer at Holiday Vodka
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Insights For Selling To Olivia

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Olivia is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Olivia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Olivia move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Olivia take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Olivia

Personality Compatibility


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