Olivier Houpert

Evaluator
DISC Type : csd

Chief Innovation and Product Officer at Altria

Richmond, Virginia, United States

Overview

Olivier Houpert is the Chief Innovation and Product Officer at Altria, where he leads the long-term product pipeline and innovation strategy. He has over 30 years of R&D and product development experience, including a long tenure as a Vice President at Procter & Gamble. He holds two Master of Science degrees in Chemical Engineering.

Outside of work, Olivier is driven by a strong sense of purpose and the desire to improve peoples lives through consumer-centric products. He emphasizes continuous learning, stepping out of his comfort zone, and is a passionate advocate for diversity, inclusion, and gender equality in the workplace.

He was recently honored as one of the top Chief Product Officers in the 2024 CPO Awards by Products That Count.

Personality Overview

Thorough Evaluator

Quality Focused

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Consumer-Centric Innovation
His entire career, from P&G to Altria, has focused on developing highly successful consumer products by deeply understanding and solving consumer problems.
Corporate Transformation
He is leading Altria's significant business reinvention, focusing on a transition to a smoke-free product portfolio and driving change throughout the company.
AI in Product Development
He speaks on the transformative potential of AI and Gen AI in the product development process, from consumer research to formulation, and is implementing it at Altria.

Media Appearances

EP 395 – Leaders in Innovation… – Altria CPO on Driving Business Reinvention as a Product Leader. Featured in Product Talk (Apple Podcasts)

See Now

Altria CPO on Driving Customer‑Centric Transformations. Featured in YouTube

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Altria CPO on Driving Business Reinvention as a Product Leader. Featured in Products That Count Newsletter

See Now

Work History

2-2023
Chief Innovation and Product Officer at Altria
5-2022
Chief Innovation Officer at Altria
7-2020
Vice President Research And Development at Procter & Gamble
7-2018
P&G Brussels Innovation Center Site Leader at Procter & Gamble
11-2014
Director Global Dish Care R&D at Procter & Gamble

Education

BSc/MSc from Ecole Nationale du Pétrole et des Moteurs
1985 - 1988
BSc/MSc from Grenoble INP - UGA

More Information

Social Presence :

Prographics :

Exp : 32 Location : Richmond, Virginia, United States Job Level : Leadership Designation : Chief Innovation and Product Officer at Altria
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Insights For Selling To Olivier

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Olivier is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Olivier

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Olivier move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Olivier take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Olivier

Personality Compatibility


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