Olivier Segers

Enigma
DISC Type : dic

Co Director - Master Design Course at LABASAD - Barcelona School of Arts and Design

Cape Town, Western Cape, South Africa

Overview

Olivier is the Design Director at Zypsy and also serves as the Co-Director for the Master in Graphic and Digital Design at LABASAD. With a background from LUCA School of Arts, he specializes in elevating brands through comprehensive visual storytelling and creating unique brand systems, including custom typography.

He is passionate about nurturing the next wave of creative talent, finding joy in watching young designers bring their ideas to life. Olivier is deeply invested in the design process, believing that great work requires significant emotional commitment and a focus on details like typography and brand consistency.

Unique fact: For one client, he designed a fully custom-made typeface to ensure their brand identity was completely unique.

Personality Overview

Persuasive & Assertive

Challenger

Hard To Convince

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Visual Storytelling
He gave a masterclass on how to elevate brands using visual storytelling and considers it a key part of his design process.
Design Education
As a director at LABASAD, he expresses finding "pure joy" in teaching and watching young creatives develop their final projects.
Comprehensive Branding
He emphasizes that branding is more than just a logo and has experience building complete brand systems for clients from the ground up.

Media Appearances

Olivier has no verified media appearances

Work History

2-2023
Co Director - Master Design Course at LABASAD - Barcelona School of Arts and Design
2-2022
Design Director at Zypsy
12-2020 - 2-2022
Senior Brand Designer at SKINN
3-2020 - 12-2020
Senior Brand Designer at Onlyhumans
1-2019 - 2-2020
Senior Graphic Designer at Springbok Agency

Education

2008 - 2011
Bachelor's degree from LUCA School of Arts
2004 - 2008
Grafisch Ontwerp from Pius X. Instituut

More Information

Social Presence :

Prographics :

Exp : 14 Location : Cape Town, Western Cape, South Africa Job Level : Mid-senior Designation : Co Director - Master Design Course at LABASAD - Barcelona School of Arts and Design
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Insights For Selling To Olivier

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Olivier is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Olivier

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Olivier move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Olivier take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Olivier

Personality Compatibility


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