Olly Henshall

Wildcard
DISC Type : isc

Senior Innovation Consultant at Food Innovation Solutions

London, England, United Kingdom

Overview

Olly is a Senior Innovation Consultant at Food Innovation Solutions with a background as a development chef in retail and manufacturing. He specializes in using customer insights to translate emerging food trends into commercially successful products, particularly in food-to-go, ready meals, and baked goods.

Based in London, Olly is passionate about exploring the citys vibrant culinary scene. He often hosts industry food safaris and can be found trying the latest restaurant openings. His work also involves traveling to research global cuisines, such as a recent trip to Thailand for trend-spotting.

He is known for his creative flavor combinations, once developing a recipe for a "Lemon and Herb sorbet with a Pineapple and Nandos Hot Marinade Ripple. "

Personality Overview

Curious But Skeptical

ROI Driven

Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Future Food Trends
An analyst who identifies and shares insights on upcoming trends like 'Swicy' (sweet and spicy), retro rotisserie chicken, and global comfort food with a twist.
Emerging Cuisines
He has highlighted the growing popularity of Southeast Asian cuisines in the UK, predicting that Cambodian and Malaysian foods will become mainstream favorites.
London's Food Scene
Actively explores London's latest culinary openings and hosts industry food safaris to share the most inspiring food destinations with peers.

Media Appearances

Olly has no verified media appearances

Work History

1-2024
Senior Innovation Consultant at Food Innovation Solutions
5-2021
Innovation Consultant at Food Innovation Solutions
1-2021 - 5-2021
Interim Development Chef and Consultant at Eating with Olly Food Consultancy
8-2020 - 9-2021
Head of Food and Operations at Fateema London
9-2019 - 8-2020
Innovation Chef at Adelie Foods Limited

Education

2011 - 2015
Bachelor of Science (BSc) from Sheffield Hallam University
2009 - 2011
Countryside Management (Habitat Conservation) from Myerscough College

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Senior Innovation Consultant at Food Innovation Solutions
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Insights For Selling To Olly

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Be prepared for a lot of questions, answer them objectively
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Olly is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Olly

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Olly move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Olly take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Olly

Personality Compatibility


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