Sally Stearns

Questioner
DISC Type : c

Digital Engagement Lead, Roofing at Owens Corning

Toledo, Ohio, United States

Overview

As the Digital Engagement Lead for Roofing at Owens Corning, Sally is a self-starter specializing in digital marketing, copywriting, and brand strategy. A Miami University graduate, she is described as having a strategic mind and being a strong writer, with previous experience as a Marketing Manager and Content Strategist at Hanson Inc.

Outside of her professional role, Sally is an avid book enthusiast and a dedicated Taylor Swift fan. She is actively involved in her industry, participating in and presenting at events like National Women In Roofing Day, where she enjoys connecting with peers and sharing her unique marketing insights.

She developed and co-presented a session titled "Mastermind Your Marketing: Inspiring Content Strategies from Taylor Swift" for the roofing industry.

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They prefer to do thorough analysis of any situation.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Brand Engagement
Her current role is Digital Engagement Lead, and she has presented on "The Art of Brand Engagement on Social Platforms. "
Content Strategy
She has held multiple roles in content strategy and applies lessons from pop culture figures like Taylor Swift to her work.
Women in Roofing
Actively presents at and participates in National Women In Roofing Day, where she enjoys connecting with fellow women in the industry.

Media Appearances

Sally has no verified media appearances

Work History

6-2022
Digital Engagement Lead, Roofing at Owens Corning
3-2021 - 6-2022
Marketing Manager at Hanson Inc.
1-2019 - 3-2021
Strategic Planner at Hanson Inc.
3-2016 - 1-2019
Content Strategist at Hanson Inc.
9-2014 - 3-2016
Jr. Content Strategist at Hanson Inc.

Education

2010 - 2014
Bachelor of Arts (BA) from Miami University
2006 - 2010
High School from Notre Dame Academy

More Information

Social Presence :

Prographics :

Exp : 14 Location : Toledo, Ohio, United States Job Level : Mid-senior Designation : Digital Engagement Lead, Roofing at Owens Corning
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Insights For Selling To Sally

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sally is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sally

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sally move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sally take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Sally

Personality Compatibility


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