Onno De Cloe

Supporter
DISC Type : s

Co-Founder at SecurityCluster

New York, New York, United States

Overview

Onno de Cloe is the Founder and Managing Partner of New Amsterdam Technology & Business Ventures, where he specializes in international expansion for technology companies, particularly in cybersecurity. His background includes senior HR and operations roles at Extreme Networks and Cambridge Technology Partners. People describe him as sincere, credible, and customer-oriented.

Outside of his primary professional focus, Onno has provided a testimonial for a home and help construction service in Marbella, Spain, suggesting he may have personal or property interests in the region. He has experience managing teams and operations across Europe, Asia, and the Middle East.

He advises companies to adopt a "smarter sequence" for market entry, prioritizing strategy and learning before making the first hire.

Personality Overview

Social Proof Driven

Procedural

Risk-averse

They are motivated by the potential impact of their decision on the organization.  They are unlikely to become strong champions as they don't prefer pushing other people. They usually go by the book, following all rules and procedures.

Topics They Care About

Cybersecurity Strategy
His firm focuses on the cybersecurity sector, and he actively comments on market consolidation, geopolitical impacts on tech, and major industry events like RSA.
Global Market Entry
His core business is helping companies establish themselves in new regions, emphasizing a strategic approach to avoid common pitfalls of international expansion.
Venture Advising
He holds the title of Venture Advisor and shows interest in top-tier venture capital firms like Sequoia Capital and Index Ventures, indicating a focus on investment and growth.

Media Appearances

Onno has no verified media appearances

Work History

4-2019 - 4-2020
Co-Founder at SecurityCluster
5-2011
Managing Partner at New Amsterdam Technology & Business Ventures
12-2000 - 5-2011
Sr. Director, International Operations at Extreme Networks
1-2000 - 11-2000
Director, European Operations at Cambridge Technology Partners
6-1997 - 12-1999
Director Human Resources Benelux at Cambridge Technology Partners

Education

1995 - 1996
Culture from Vrije Universiteit Amsterdam (VU Amsterdam)
1990 - 1993
Human Resources from Amsterdam University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 26 Location : New York, New York, United States Job Level : N/A Designation : Co-Founder at SecurityCluster
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Insights For Selling To Onno

During A Call Or A Meeting

DO's

  • Engage other key stakeholders on their side and leverage if they approve of your product
  • Talk about refund and cancellation policy if the need arises
  • Show willingness to accommodating their needs or requests

DONT's

  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Avoid saying anything that sounds like a risky proposition
  • Don’t rush them to make quick decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Onno is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Onno

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Onno move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Onno take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Onno

Personality Compatibility


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