Or Azulay

Collaborator
DISC Type : is

Co-Founder & CPO at Prysmic

Tel Aviv-Yafo, Tel Aviv District, Israel

Overview

Or Azulay is the Co-Founder and CPO of Prysmic, an AI platform that automates operations for consumer brands. His expertise lies in product management and growth, with previous roles at tech companies like Nexar Inc. and Kik Interactive. He holds a degree in Business Administration, specializing in Information Technology.

Outside of his work at Prysmic, Or hosts the "Specks of Light" podcast, where he interviews Israeli founders and operators to share their stories and insights. He is also a product and growth advisor, passionate about helping founders build and distribute better products faster.

He has over 15 years of personal experience in e-commerce from selling a cigar brand online, which fuels his work at Prysmic.

Personality Overview

Example Driven

Appreciative

Consensus Builder

Win-win scenarios can appeal strongly to them.  They are more likely to go for proven solutions. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

AI in Operations
His company, Prysmic, is built to automate repetitive, time-intensive workflows for consumer and CPG brands using practical, real-world AI.
CPG & E-commerce
He focuses on solving operational challenges for consumer packaged goods (CPG) brands and has over 15 years of direct e-commerce experience.
Product Growth
With a background as a Growth Product Manager and his current advisory work, he is focused on strategies for building and distributing products effectively.

Media Appearances

Specks of Light – Podcast hosted by Or Azulay (Co‑Founder & CPO, Prysmic). Featured in Spotify

See Now

Work History

5-2025
Co-Founder & CPO at Prysmic
1-2020 - 5-2025
Product & Growth Advisor at Specks of Light
1-2019 - 1-2020
Growth Product Manager at Nexar Inc.
12-2017 - 12-2018
Product Manager - Driver Experience (Mobile Apps) at Nexar Inc.
1-2017 - 11-2017
Product Manager at Kik Interactive, Inc.

Education

Or has no verified education history

More Information

Social Presence :

Prographics :

Exp : 10 Location : Tel Aviv-Yafo, Tel Aviv District, Israel Job Level : Leadership Designation : Co-Founder & CPO at Prysmic
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Insights For Selling To Or

During A Call Or A Meeting

DO's

  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • Take time to make them feel comfortable before getting to the main pitch
  • If possible, involve their colleagues in the sales process

DONT's

  • Don’t ask too many questions that sound too dry and objective
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t get into excessive details unless prompted

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Or is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Or

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Or move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Or take some risk or not?

  • It is unlikely that they will take many risks.

You And Or

Personality Compatibility


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