Ortwin Link

Supporter
DISC Type : s

Head of Strategic Transformation, International at Avis Budget Group

Germany

Overview

Ortwin Link drives Avis Budget Groups international transformation agenda, connecting strategy with execution to create measurable P&L impact. He has a long history with the company, leading strategic initiatives and product lifecycle management. Colleagues describe him as clever, visionary, and an insightful thought leader who excels at program management and continuous improvement.

His interests suggest a deep passion for the automotive sector that extends beyond his professional life. He actively follows major industry players like Ford Motor Company and General Motors, staying attuned to broader market trends and innovations.

Unique fact: Ortwin was named the Performance Excellence Leader of the Year for the EMEA region.

Personality Overview

Social Proof Driven

Risk-averse

Calm

They usually go by the book, following all rules and procedures.  They are unlikely to become strong champions as they don't prefer pushing other people. They are motivated by the potential impact of their decision on the organization.

Topics They Care About

Strategic Transformation
His core role involves orchestrating transformation and ensuring strategic ambitions translate into measurable P&L impact.
Connected Mobility
He actively shares content about partnerships with automakers like Ford and the overall changing mobility landscape.
Innovative Rental Models
Highlighted the launch of a pay-per-kilometer, self-service brand, showing interest in new business models that reinvent rental services.

Media Appearances

Ortwin has no verified media appearances

Work History

2-2026
Head of Strategic Transformation, International at Avis Budget Group
1-2022 - 1-2026
International Product Lead at Avis Budget Group
1-2021 - 12-2021
Application Strategy & Business Intelligence at Avis Budget Group International
4-2018 - 12-2020
Business Transformation Lead at Avis Budget Group
4-2014 - 3-2018
Fleet IT Programme Director EMEA at Avis Budget Group

Education

Ortwin has no verified education history

More Information

Social Presence :

Prographics :

Exp : 28 Location : Germany Job Level : Mid-senior Designation : Head of Strategic Transformation, International at Avis Budget Group
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Insights For Selling To Ortwin

During A Call Or A Meeting

DO's

  • Pause and ask them if they have any questions
  • Focus your pitch on the impact that you could help them have on their organization
  • Show willingness to accommodating their needs or requests

DONT's

  • Don’t rush them to make quick decisions
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t don the salesperson avatar, be the friendly advisor instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ortwin is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Ortwin

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Ortwin move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Ortwin take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Ortwin

Personality Compatibility


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