Osama Tahir

Sharpshooter
DISC Type : DC

Associate Director, Marketing Operations at 2X

Dublin, County Dublin, Ireland

Overview

Osama Tahir is a marketing operations consultant with over five years of experience, recently serving as Associate Director at 2X Marketing. He specializes in MarTech, CRO, and experimentation, helping enterprise teams scale systems and drive growth. Colleagues describe him as a hardworking, intelligent, and relentless problem-solver. He is currently pursuing an MSc in Digital Marketing at UCD.

Based on his professional focus, Osama is deeply invested in the intersection of technology and strategy. He actively shares insights on leveraging AI within marketing and operationalizing websites as core components of a go-to-market strategy, reflecting a passion for data-driven, forward-thinking B2B marketing.

Unique fact: Osama received an Outstanding Cambridge Learner Award for achieving the highest marks in his region for IGCSE Economics.

Personality Overview

ROI Driven

Thorough Evaluator

Rigorous & Demanding

They like to be in a position where they can control the conversation and terms.  More than the product, they care about the effectiveness of the product. They are very proud of what they do.

Topics They Care About

Marketing Experimentation
He focuses on building structured testing programs to scale experimentation and boost business outcomes for clients.
AI in MarTech
He has shared his perspective that having a clear roadmap for AI's role in the marketing stack is more critical than simply adopting new tools.
Go-to-Market Strategy
He believes a company's website should be an operationalized and central part of its GTM motion, not just a brand asset.

Media Appearances

Osama has no verified media appearances

Work History

4-2025 - 9-2025
Associate Director, Marketing Operations at 2X
5-2022 - 4-2025
Senior Marketing Operations Specialist at 2X
10-2021 - 5-2022
Marketing Operations Specialist at 2X
8-2019 - 11-2019
Small Business Growth Consultant at Elam Trading SDN BHD
2-2019 - 5-2019
Management of Innovation at iCetana

Education

9-2025 - 8-2026
MSc Digital Marketing from UCD Michael Smurfit Graduate Business School
2017 - 2019
Bachelor's degree from Curtin University Malaysia

More Information

Social Presence :

Prographics :

Exp : 5 Location : Dublin, County Dublin, Ireland Job Level : N/A Designation : Associate Director, Marketing Operations at 2X
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Insights For Selling To Osama

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Osama is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Osama

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Osama move?

  • They can take decisions very fast if you manage to convince them.
  • Can Osama take some risk or not?

  • The risks don’t matter much to them.

You And Osama

Personality Compatibility


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