Pablo Andrés Cappellin

Critic
DISC Type : C

Commercial Director at ILERSPRAY, SL

Spain

Overview

Pablo Andrés Cappellin is a senior commercial executive and Commercial Director at ILERSPRAY, SL, with over 15 years of experience leading national sales strategies and business expansion in the FMCG sector. He specializes in private label, retailer negotiations, and P&L management.

He is also the founder of MiCasaas. com, a property management platform, and OSONDO, a business development firm. Pablo holds a Master in International Management from IE Business School and a Bachelor of Laws (LLB) from UCAB.

Notably, Pablo has served as a CEO, demonstrating 360° ownership of business operations from sales to finance.

Personality Overview

ROI Driven

Critic

Objective Thinker

They prefer to do logical analysis and value evidence over emotions.  It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

FMCG Sales Strategy
With over 15 years in FMCG, he has led national sales strategies, key account management, and business expansion, emphasizing private label and retailer negotiations.
Property Management Tech
As the founder of MiCasaas. com, he is focused on bringing clarity and control to property management through a centralized digital platform.
Business Development
His firm OSONDO connects European manufacturers with retailers across Europe and Latin America, focusing on new distributor and key account development.

Media Appearances

Pablo has no verified media appearances

Work History

3-2026
Commercial Director at ILERSPRAY, SL
9-2025 - 3-2026
Project Leader & Business Development / Private Label at IGEPAK S.A.U.
7-2025
Founder at MiCasaas.com
10-2021 - 12-2023
Co-Founder / CEO at ND Wines
12-2020
Founder / CEO at OSONDO

Education

2010 - 2011
Master in International Management from IE Business School
2003 - 2008
Bachelor of Laws (LLB) from UCAB - Universidad Católica Andrés Bello

More Information

Social Presence :

Prographics :

Exp : 16 Location : Spain Job Level : Mid-senior Designation : Commercial Director at ILERSPRAY, SL
URL has been copied!

Insights For Selling To Pablo Andrés

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pablo Andrés is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Pablo Andrés

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Pablo Andrés move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Pablo Andrés take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Pablo Andrés

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.