Paddy Willis, FRSA

Commander
DISC Type : D

Founder at Enterprise Skills Ltd

London, England, United Kingdom

Overview

Paddy Willis is a dedicated entrepreneur and mentor focused on unlocking the potential of the next generation. As the Founder of Enterprise Skills Ltd, he uses business simulations to teach real-world commercial skills. He previously co-founded and exited the successful baby food brand, Plum Baby. People often describe him as creative, insightful, supportive, and inspiring.

Outside of his primary professional roles, Paddy is passionate about helping founders succeed and bringing innovative ideas to market. A 2016 interview reveals a passion for wine, stemming from post-school travels in France and Australia where he worked at wineries. He also mentions sailing as a way to find work-life balance.

He was named in The Maserati 100 list, which recognizes individuals who support the next generation of UK entrepreneurs.

Personality Overview

Decisive

Candid & Clear

Risk-Taker

They like to act fast and expect others to do the same.  They respond well to strong and respectful communication. They are very proud of what they do.

Topics They Care About

Youth Entrepreneurship
His career is dedicated to helping young people develop entrepreneurial mindsets through simulations and mentoring at Enterprise Skills, Aldridge Foundation, and The Worshipful Company of Entrepreneurs.
Business Simulations
He uses immersive digital simulations as a core tool at Enterprise Skills Ltd. to help students build understanding and confidence in a risk-free environment.
Food & Drink Startups
Co-founded the successful baby food brand Plum Baby and later launched Mission Ventures, the UK's first accelerator for food and drink challenger brands.

Media Appearances

Paddy has no verified media appearances

Work History

1-2024
Founder at Enterprise Skills Ltd
1-2018
Deputy Chair, Education Committee at The Worshipful Company of Entrepreneurs
11-2022
Entrepreneur in Residence at Aldridge Foundation
1-2014
Co-Founder at Mission Ventures
5-2024
NED at Solo Coffee

Education

2002 - 2002
General Management from Cranfield School of Management
1982 - 1983
(Did not complete) from Bedford College, University of London

More Information

Social Presence :

Prographics :

Exp : 28 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder at Enterprise Skills Ltd
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Insights For Selling To Paddy

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Be respectful but crisp
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paddy is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Paddy

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Paddy move?

  • They can take decisions very fast if you manage to convince them.
  • Can Paddy take some risk or not?

  • The risks don’t matter much to them.

You And Paddy

Personality Compatibility


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