Pamela Fearns

Evaluator
DISC Type : csd

Chief Nursing Information Officer at Stockport NHS Foundation Trust

Congleton, England, United Kingdom

Overview

Pamela is the Chief Nursing Information Officer at Stockport NHS Foundation Trust, where she provides strategic leadership in digital health. With over 35 years of clinical nursing experience, she is passionate about using digital transformation to enhance patient care and workflows. She recently earned a PGDip in Digital Health Leadership from Imperial College London.

Outside of her professional role, Pamela is a charitable supporter, having raised money for East Cheshire Hospice. She has a dog named Finley, who she affectionately calls a "famous sock thief".

Her dog once won a sock competition, raising £200 for a local hospice.

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Digital Health Leadership
As CNIO, she drives digital initiatives and recently completed Imperial College London's Digital Health Leadership Programme. She is also a future speaker at Digital Health Rewired 2026.
Patient-Centred Care
Her work is characterized by a commitment to quality, person-centered care, and using technology to improve patient outcomes and safety.
Nursing Informatics
Her career progression from Lead Digital Nurse and Digital Matron to CNIO demonstrates deep expertise in integrating technology into clinical nursing practice.

Media Appearances

Pamela has no verified media appearances

Work History

4-2024
Chief Nursing Information Officer at Stockport NHS Foundation Trust
11-2022 - 4-2024
Digital Matron at Stockport NHS Foundation Trust
11-2020 - 11-2022
Lead Digital Nurse Implementer at The Christie NHS Foundation Trust
6-2002 - 11-2020
Complex Discharge Sister at The Christie NHS Foundation Trust

Education

Pamela has no verified education history

More Information

Social Presence :

Prographics :

Exp : 23 Location : Congleton, England, United Kingdom Job Level : Leadership Designation : Chief Nursing Information Officer at Stockport NHS Foundation Trust
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Insights For Selling To Pamela

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pamela is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Pamela

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Pamela move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Pamela take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Pamela

Personality Compatibility


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