Pamela Vitale, CHRE

Critic
DISC Type : C

Activator at Coralus

London, Canada Metropolitan Area

Overview

As Chief Operating Officer at Diagnostics Biochem Canada (DBC), Pamela Vitale leverages over ten years of experience in strategic planning, operations management, and team building. She is currently enhancing her business acumen by pursuing an MBA at the Jack Welch Management Institute. Colleagues describe her as dependable, hardworking, and professional.

Pamela is passionate about creating positive change and empowering others. She is an Activator at Coralus, a community that supports women-led ventures, and she leads her teams local charitable initiatives, including supporting the London Food Bank. Her work reflects a deep commitment to community and social impact.

Pamela is a recipient of the 2024 Canada’s Most Powerful Women: Top 100 Award.

Personality Overview

Information Seeker

Objective Thinker

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  They enjoy working alone and do not rely on others very often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

MedTech Innovation
She was a featured panelist at the 2025 CanWIN Global Summit, speaking on the topic of "Driving Innovation in the MedTech Space".
Women's Empowerment
Recognized as one of Canada's Top 100 Most Powerful Women and serves as an Activator for Coralus, an organization supporting female entrepreneurs.
Strategic Leadership
As COO, she is responsible for the strategic direction of DBC and is furthering her expertise by pursuing an MBA in business administration.

Media Appearances

Pamela has no verified media appearances

Work History

1-2023
Activator at Coralus
5-2022
Chief Operating Officer at Diagnostics Biochem Canada (DBC)
7-2016 - 5-2022
Director of Human Resources and Administration at Diagnostics Biochem Canada (DBC)
6-2014 - 7-2016
Human Resources and Administration Coordinator at Diagnostics Biochem Canada (DBC)
8-2013 - 6-2014
Human Resources & Event Planning Intern at Gestias Inc.

Education

Master of Business Administration - MBA from Jack Welch Management Institute
2011 - 2014
Bachelor's degree from UQAM | Université du Québec à Montréal

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, Canada Metropolitan Area Job Level : Leadership Designation : Activator at Coralus
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Insights For Selling To Pamela

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pamela is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Pamela

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Pamela move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Pamela take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Pamela

Personality Compatibility


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