Paola Cardoso

Inquirer
DISC Type : dc

Diretora de Operações Parceiras e Wyden at YDUQS

Niterói, Rio de Janeiro, Brazil

Overview

Paola Cardoso is the Director of Operations at YDUQS, bringing over 15 years of leadership in higher education. She spearheads expansion and strategic operations for the Estácio and Wyden brands. Holding an Executive MBA from Ibmec, colleagues describe her as committed, results-focused, and a dynamic leader.

Her professional interests include corporate messaging and strategy, having completed courses in Business Communication and Press Relations. She also follows the activities of major global companies like Google and Nestlé.

She recently championed an advertising campaign using real student stories, emphasizing authentic brand representation.

Personality Overview

Judgemental

Demanding

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Higher Education Expansion
Her current role at YDUQS is centered on the strategic expansion and implementation of partner centers for the Estácio and Wyden brands.
Partner Collaboration
She frequently organizes and celebrates partner conventions, emphasizing collaboration and alignment as key drivers for success in the education sector.
Student Experience
Demonstrated a clear focus on student satisfaction and loyalty by championing an internal corporate initiative on Net Promoter Score (NPS).

Media Appearances

Paola has no verified media appearances

Work History

3-2025
Diretora de Operações Parceiras e Wyden at YDUQS
5-2024 - 7-2025
Diretora Nacional de Expansão e Implantação/ Diretora de Operações Parceiras da marca Wyden at YDUQS
6-2023 - 5-2024
Diretora Nacional de Expansão e Implantação e Regional UNESA EAD at YDUQS
1-2018 - 2-2020
Gerente Regional Comercial - Rio Interior at Estácio
11-2018 - 2-2019
Gerente Comercial Regional - Rio Unesa at Estácio

Education

11-2024 - 11-2025
Executive MBA from Ibmec
2011 - 2012
MBA em Gestão Estratégica de Negócios from Anhanguera Educacional

More Information

Social Presence :

Prographics :

Exp : 6 Location : Niterói, Rio de Janeiro, Brazil Job Level : N/A Designation : Diretora de Operações Parceiras e Wyden at YDUQS
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Insights For Selling To Paola

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paola is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Paola

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Paola move?

  • Their decision making speed is somewhere in the middle.
  • Can Paola take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Paola

Personality Compatibility


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