Paola Cardoso in

Paola Cardoso

Inquirer · DISC type dc
Diretora de Operações Parceiras e Wyden at YDUQS
📍 Niterói, Rio de Janeiro, Brazil

Paola Cardoso is the Director of Operations at YDUQS, bringing over 15 years of leadership in higher education. She spearheads expansion and strategic operations for the Estácio and Wyden brands. Holding an Executive MBA from Ibmec, colleagues describe her as committed, results-focused, and a dynamic leader.

Her professional interests include corporate messaging and strategy, having completed courses in Business Communication and Press Relations. She also follows the activities of major global companies like Google and Nestlé.

She recently championed an advertising campaign using real student stories, emphasizing authentic brand representation.

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Experience
6 Years
Current Role
Diretora de Operações Parceiras e Wyden
Location
Niterói, Rio de Janeiro, Brazil
Personality Overview

How Paola shows up

Judgemental
Demanding
ROI Conscious

They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Priorities

Topics Paola cares about

Higher Education Expansion
Her current role at YDUQS is centered on the strategic expansion and implementation of partner centers for the Estácio and Wyden brands.
Partner Collaboration
She frequently organizes and celebrates partner conventions, emphasizing collaboration and alignment as key drivers for success in the education sector.
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Career

Work history

3-2025
Diretora de Operações Parceiras e Wyden
YDUQS
5-2024 - 7-2025
Diretora Nacional de Expansão e Implantação/ Diretora de Operações Parceiras da marca Wyden
YDUQS
6-2023 - 5-2024
Diretora Nacional de Expansão e Implantação e Regional UNESA EAD
YDUQS
1-2018 - 2-2020
Gerente Regional Comercial - Rio Interior
Estácio
11-2018 - 2-2019
Gerente Comercial Regional - Rio Unesa
Estácio
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
11-2024 - 11-2025
Executive MBA
Ibmec
2011 - 2012
MBA em Gestão Estratégica de Negócios
Anhanguera Educacional
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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