Paola Cardoso is the Director of Operations at YDUQS, bringing over 15 years of leadership in higher education. She spearheads expansion and strategic operations for the Estácio and Wyden brands. Holding an Executive MBA from Ibmec, colleagues describe her as committed, results-focused, and a dynamic leader.
Her professional interests include corporate messaging and strategy, having completed courses in Business Communication and Press Relations. She also follows the activities of major global companies like Google and Nestlé.
She recently championed an advertising campaign using real student stories, emphasizing authentic brand representation.
Read the full overview →They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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