Jeannine Feyen

Energizer
DISC Type : I

Director Of Communications at Talkspace

Ponte Vedra Beach, Florida, United States

Overview

Jeannine Feyen is a brand and corporate communications leader with over 20 years of experience in integrated PR across the US and Asia. A graduate of Barnard College, she has driven strategy for major brands like American Express and Ford and now leads communications at Talkspace, a virtual behavioral healthcare company.

Outside of her corporate roles, Jeannine is passionate about the evolution of media and public relations. She actively encourages the next generation of PR professionals and advocates for the protection and support of local newsrooms, believing in the power of authentic stories and relationships.

She believes that while the media landscape evolves, the fundamentals of relationships, transparency, and having something real to say remain timeless.

Personality Overview

Full Of Energy

Imaginative

Relationship Oriented

They are really good at seeing what the long-term impacts of their decisions could be.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Brand Storytelling
Her career has focused on connecting brands to audiences for clients like American Express, Ford, and Dove, serving as the steward of a company's narrative.
Virtual Healthcare
As Director of Communications at Talkspace, she is at the forefront of corporate communications for the pioneering virtual behavioral healthcare company.
Integrated PR
With a background at agencies like Ogilvy and Ketchum, she specializes in combining digital campaigns, influencer marketing, and traditional media relations.

Media Appearances

Talkspace to Participate in the 41st Annual J.P. Morgan Healthcare Conference. Featured in Talkspace Investor Relations

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Talkspace and Bark Technologies Partner to Equip Teens with Essential Mental Health Resources. Featured in Talkspace Investor Relations

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Jeannine Feyen – Talkspace (Shorty Awards Jury Profile). Featured in Shorty Awards

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Work History

11-2021
Director Of Communications at Talkspace
2-2019 - 3-2022
Senior Communications Consultant at Self-employed
9-2018 - 1-2019
SVP at Ketchum
10-2011 - 9-2018
Senior Vice President, Brand Marketing Group at Ogilvy
8-2007 - 12-2010
Vice President, Accounts & Business Development at Fox Greenberg Public Relations

Education

Bachelor of Arts - BA from Barnard College

More Information

Social Presence :

Prographics :

Exp : 24 Location : Ponte Vedra Beach, Florida, United States Job Level : Mid-senior Designation : Director Of Communications at Talkspace
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Insights For Selling To Jeannine

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Share some stories about how you you have helped people in similar positions succeed
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeannine is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Jeannine

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Jeannine move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Jeannine take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Jeannine

Personality Compatibility


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