Parth Jaimini

Wildcard
DISC Type : isc

Founder at Cohack

India

Overview

Parth is a two-time founder and the current founder of Cohack, an AI-powered command center for marketing teams. A graduate of IIT Bombay, his expertise lies in leveraging generative AI to streamline marketing workflows, turning ideas into multi-channel campaigns in minutes. His background includes roles at Korn Ferry and Citi.

Parth is deeply invested in the creator economy and the evolving digital landscape, particularly how Gen Z interacts with brands. He focuses on building communities through personalization and gamification. His interests also include top-tier business strategy, following firms like BCG and Bain & Company.

Unique fact: Parth co-founded Jelly Card, which was described as "Indias First Pay By Post Card for Creators. "

Personality Overview

Requires Proof

Curious But Skeptical

Friendly But Slow

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

AI in Marketing
His current company, Cohack, and previous venture, LLMate, both focus on using AI to automate and accelerate marketing tasks, from analysis to campaign execution.
Creator Economy
He co-founded a company specifically for creators and has stated his belief that "Creators are the future, " indicating a strong focus on this growing market.
Streamlining Workflows
He is solving the problem of scattered marketing stacks, aiming to unify research, creative, distribution, and analytics to help teams execute faster.

Media Appearances

Parth has no verified media appearances

Work History

10-2025
Founder at Cohack
4-2023 - 9-2025
Co-Founder at LLMate
1-2021 - 8-2023
Co-Founder at Jelly
5-2018 - 12-2020
Business Analyst at Korn Ferry
5-2017 - 7-2017
Summer Associate at Citi

Education

2014 - 2018
Bachelor’s Degree from Indian Institute of Technology, Bombay

More Information

Social Presence :

Prographics :

Exp : 7 Location : India Job Level : Leadership Designation : Founder at Cohack
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Insights For Selling To Parth

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Build rapport, it will come handy to handle hard questions later
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Parth is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Parth

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Parth move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Parth take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Parth

Personality Compatibility


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