Parul Mattoo

Inquirer
DISC Type : dc

Head - Demand Generation and Local Marketing Initiatives at Apple

Gurgaon, Haryana, India

Overview

Parul Mattoo is a marketing leader with over 22 years of experience at top firms like Apple, Samsung, and Vodafone. As India Head of Demand Generation at Apple, she leads go-to-market strategy for all product lines. Colleagues describe her as a "true professional" who excels at motivating her team.

Outside of her corporate role, Parul is a savvy real estate investor with a belief in maintaining a balanced portfolio. She is also an Honble Life Member of the Hindu Education Society Kashmir, showing a commitment to her community and cultural heritage.

She was named a LinkedIn Power Profile, recognized as one of the most influential marketing professionals in India.

Personality Overview

ROI Conscious

Judgemental

Demanding

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Go-to-Market Strategy
Her current role at Apple involves leading the go-to-market planning and execution for all major product lines in India.
Integrated Brand Building
Has a two-decade track record in brand management and communication for major technology and telecom companies like Samsung and Vodafone.
Leadership & Motivation
A recommendation highlights her strength as a manager who knows how to motivate her team and supports them like a "rock solid wall".

Media Appearances

Parul has no verified media appearances

Work History

8-2013
Head - Demand Generation and Local Marketing Initiatives at Apple
7-2011 - 7-2013
Category Brand Head at Samsung India
12-2006 - 7-2011
Deputy General Manager at Vodafone
9-2004 - 12-2006
Manager at Bharti Airtel Ltd
3-2000 - 8-2004
Assistant Manager at Turner Broadcasting India

Education

1999 - 2001
Diploma in Management from Symbiosis Centre for Management Studies- Pune
1996 - 1999
English Honours from Lady Shriram College

More Information

Social Presence :

Prographics :

Exp : 25 Location : Gurgaon, Haryana, India Job Level : N/A Designation : Head - Demand Generation and Local Marketing Initiatives at Apple
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Insights For Selling To Parul

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Refer to testimonials from others in similar positions
  • Be crisp while making the pitch

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Parul is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Parul

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Parul move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Parul take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Parul

Personality Compatibility


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