Patricia Herrera

Critic
DISC Type : C

Diretora Comercial at 4Life Research

Greater São Paulo Area, Brazil

Overview

Patricia has no verified overview

Personality Overview

Information Seeker

Objective Thinker

ROI Driven

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Patricia has no verified topics they care about

Media Appearances

Patricia has no verified media appearances

Work History

3-2025
Diretora Comercial at 4Life Research
1-2023
Marketing Manager at 4Life Research
7-2019
Commercial Manager at 4Life Research
8-2015 - 7-2019
Business Manager: Corporate Contracts Negotiation and Commercial Agreements for Major Networks at Cremer S.A.
1-2011 - 4-2012
Nurse/Technical Consulting: Training with Effective Application of Quality Tests at Cremer S.A.

Education

4-2025 - 8-2026
Master of Business Administration - MBA from Pontifícia Universidade Católica do Rio Grande do Sul
7-2021 - 8-2022
Executive MBA from ESPM

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater São Paulo Area, Brazil Job Level : Middle Designation : Diretora Comercial at 4Life Research
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Insights For Selling To Patricia

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patricia is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Patricia

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Patricia move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Patricia take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Patricia

Personality Compatibility


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