Patricia is a Commercial Director with over 19 years of experience driving growth in the FMCG, Healthcare, and Retail sectors across LATAM. Specializing in go-to-market strategy and trade marketing, she has a degree from Universidad Latinoamericana de Ciencias y Tecnologi. Colleagues describe her as strategic, inspirational, and results-focused.
Outside of her corporate roles, Patricia has a keen interest in dissecting complex strategies and making them understandable. She draws parallels between intricate, long-term projects like rebuilding a classic car and executing successful brand development, showcasing a passion for both strategy and tangible results.
Unique fact: She uses the 13-year process of rebuilding a classic Mustang Shelby Eleanor as a powerful metaphor for brand strategy and execution.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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