Patricia Ogando de Calderón

Sharpshooter
DISC Type : DC

Consultor de estrategia de negocio at Independiente

Panama City, Panamá, Panama

Overview

Patricia is a Commercial Director with over 19 years of experience driving growth in the FMCG, Healthcare, and Retail sectors across LATAM. Specializing in go-to-market strategy and trade marketing, she has a degree from Universidad Latinoamericana de Ciencias y Tecnologi. Colleagues describe her as strategic, inspirational, and results-focused.

Outside of her corporate roles, Patricia has a keen interest in dissecting complex strategies and making them understandable. She draws parallels between intricate, long-term projects like rebuilding a classic car and executing successful brand development, showcasing a passion for both strategy and tangible results.

Unique fact: She uses the 13-year process of rebuilding a classic Mustang Shelby Eleanor as a powerful metaphor for brand strategy and execution.

Personality Overview

Fast But Analytical

Precise But Practical

Rigorous & Demanding

They like to move fast and expect the same from others.  They take a lot of pride in personal achievements. They respond better to strong and respectful interactions.

Topics They Care About

Go-To-Market Strategy
A core pillar of her expertise mentioned throughout her profile, focusing on turning strategy into effective on-the-shelf execution and market share gains in LATAM.
Trade & Shopper Marketing
She frequently posts about the nuances of trade marketing in LATAM, emphasizing the need to avoid common pitfalls that destroy conversion and margins at the point of sale.
Brand Growth
Focuses on developing and positioning brands for profitable growth, with experience integrating major brands like Unilever and Dos Pinos into distribution portfolios.

Media Appearances

Patricia has no verified media appearances

Work History

8-2025
Consultor de estrategia de negocio at Independiente
4-2025 - 8-2025
Business Development Consulting (FMCG – Foodservice) at Monte Azul
6-2019 - 2-2025
Sales Channel Manager at Nestle
8-2015 - 5-2019
Commercial Manager at Dicarina
11-2010 - 7-2015
Key Account Manager at Coca Cola Femsa

Education

Licenciatura from Universidad Latinoamericana de Ciencias y Tecnologia
Técnico de Gestion Empresarial from Enseñanzas Galicia

More Information

Social Presence :

Prographics :

Exp : 17 Location : Panama City, Panamá, Panama Job Level : N/A Designation : Consultor de estrategia de negocio at Independiente
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Insights For Selling To Patricia

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patricia is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Patricia

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Patricia move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Patricia take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Patricia

Personality Compatibility


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