Patricia Ogando de Calderón in

Patricia Ogando de Calderón

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Consultor de estrategia de negocio at Independiente
📍 Panama City, Panamá, Panama

Patricia is a Commercial Director with over 19 years of experience driving growth in the FMCG, Healthcare, and Retail sectors across LATAM. Specializing in go-to-market strategy and trade marketing, she has a degree from Universidad Latinoamericana de Ciencias y Tecnologi. Colleagues describe her as strategic, inspirational, and results-focused.

Outside of her corporate roles, Patricia has a keen interest in dissecting complex strategies and making them understandable. She draws parallels between intricate, long-term projects like rebuilding a classic car and executing successful brand development, showcasing a passion for both strategy and tangible results.

Unique fact: She uses the 13-year process of rebuilding a classic Mustang Shelby Eleanor as a powerful metaphor for brand strategy and execution.

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Experience
17 Years
Current Role
Consultor de estrategia de negocio
Location
Panama City, Panamá, Panama
Personality Overview

How Patricia shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Patricia cares about

Go-To-Market Strategy
A core pillar of her expertise mentioned throughout her profile, focusing on turning strategy into effective on-the-shelf execution and market share gains in LATAM.
Trade & Shopper Marketing
She frequently posts about the nuances of trade marketing in LATAM, emphasizing the need to avoid common pitfalls that destroy conversion and margins at the point of sale.
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Career

Work history

8-2025
Consultor de estrategia de negocio
Independiente
4-2025 - 8-2025
Business Development Consulting (FMCG – Foodservice)
Monte Azul
6-2019 - 2-2025
Sales Channel Manager
Nestle
8-2015 - 5-2019
Commercial Manager
Dicarina
11-2010 - 7-2015
Key Account Manager
Coca Cola Femsa
In the press

Media appearances

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Education
Licenciatura
Universidad Latinoamericana de Ciencias y Tecnologia
Técnico de Gestion Empresarial
Enseñanzas Galicia
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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