Patricia Ruiz Campa is an experienced Market Research Manager at Sigma, specializing in the food and beverages industry. With a marketing degree from Tecnológico de Monterrey, she leverages data analysis and customer insight to guide business planning. Her expertise spans markets in Mexico, the United States, and Europe.
Beyond her primary career, Patricia has a background in relationship marketing within the health and beauty industries. She has held leadership roles in network marketing companies, demonstrating an entrepreneurial spirit and a focus on personal wellness and development.
She possesses significant international experience, having managed market research for both Anglo and Hispanic consumer segments in the U. S.
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