Patricia Ruiz Campa

Critic
DISC Type : C

Gerente de Investigacion de Mercados at Sigma Alimentos

Nuevo León, Mexico

Overview

Patricia Ruiz Campa is an experienced Market Research Manager at Sigma, specializing in the food and beverages industry. With a marketing degree from Tecnológico de Monterrey, she leverages data analysis and customer insight to guide business planning. Her expertise spans markets in Mexico, the United States, and Europe.

Beyond her primary career, Patricia has a background in relationship marketing within the health and beauty industries. She has held leadership roles in network marketing companies, demonstrating an entrepreneurial spirit and a focus on personal wellness and development.

She possesses significant international experience, having managed market research for both Anglo and Hispanic consumer segments in the U. S.

Personality Overview

ROI Driven

Negotiator

Precise

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

International Consumer Behavior
Her role at Sigma involves coordinating research projects for diverse markets in Mexico, the US (Anglo and Hispanic), and Europe, highlighting her cross-cultural expertise.
Data-Driven Insights
Skilled in data analysis and customer insight, her career has focused on using market information to support key business decisions for major companies like Sigma and CEMEX.
Food Industry Trends
[Predicted] Given her extensive career at Sigma Alimentos and noted interest in companies like Nestlé and Unilever, she likely follows major trends in the consumer foods sector.

Media Appearances

Patricia has no verified media appearances

Work History

4-2007
Gerente de Investigacion de Mercados at Sigma Alimentos
4-2007
Gerente de Investigacion de Mercados at Sigma
10-2014 - 10-2019
2Stars National Marketing Director at Nerium International
1-2012 - 8-2014
Diamante at YOR Health
9-2004 - 4-2007
Jefe de Investigacion de Mercados at CEMEX, Mexico

Education

1994 - 1998
Licenciado en Mercadotecnia from Tecnológico de Monterrey
Education details unavailable from Darren Hardy

More Information

Social Presence :

Prographics :

Exp : 14 Location : Nuevo León, Mexico Job Level : N/A Designation : Gerente de Investigacion de Mercados at Sigma Alimentos
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Insights For Selling To Patricia

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patricia is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Patricia

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Patricia move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Patricia take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Patricia

Personality Compatibility


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