Patricia Ruiz Campa in

Patricia Ruiz Campa

Critic · DISC type C
Gerente de Investigacion de Mercados at Sigma Alimentos
📍 Nuevo León, Mexico

Patricia Ruiz Campa is an experienced Market Research Manager at Sigma, specializing in the food and beverages industry. With a marketing degree from Tecnológico de Monterrey, she leverages data analysis and customer insight to guide business planning. Her expertise spans markets in Mexico, the United States, and Europe.

Beyond her primary career, Patricia has a background in relationship marketing within the health and beauty industries. She has held leadership roles in network marketing companies, demonstrating an entrepreneurial spirit and a focus on personal wellness and development.

She possesses significant international experience, having managed market research for both Anglo and Hispanic consumer segments in the U. S.

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Experience
14 Years
Current Role
Gerente de Investigacion de Mercados
Location
Nuevo León, Mexico
Personality Overview

How Patricia shows up

ROI Driven
Negotiator
Precise

They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often. It is very likely that they will negotiate pricing or other important terms.

Priorities

Topics Patricia cares about

International Consumer Behavior
Her role at Sigma involves coordinating research projects for diverse markets in Mexico, the US (Anglo and Hispanic), and Europe, highlighting her cross-cultural expertise.
Data-Driven Insights
Skilled in data analysis and customer insight, her career has focused on using market information to support key business decisions for major companies like Sigma and CEMEX.
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Career

Work history

4-2007
Gerente de Investigacion de Mercados
Sigma Alimentos
4-2007
Gerente de Investigacion de Mercados
Sigma
10-2014 - 10-2019
2Stars National Marketing Director
Nerium International
1-2012 - 8-2014
Diamante
YOR Health
9-2004 - 4-2007
Jefe de Investigacion de Mercados
CEMEX, Mexico
In the press

Media appearances

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Education
1994 - 1998
Licenciado en Mercadotecnia
Tecnológico de Monterrey
Education details unavailable
Darren Hardy
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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